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My mother opened her first shop when I was about nine. We had just moved down to the Wexford quay front into an old merchant house with three storeys and a shop underneath it. My father just came along and kept his day job. It was my first taste of commerce; Molly (whose last name was Roche) was from an entrepreneurial family.


















The first business was a grocery shop, beans and tomatoes, that kind of thing, and ICE CREAM!! There were six kids in my family and the idea of having control of a fridge with blocks of ice cream in it was breathtaking. It was not a profitable business. The second attempt was, though! It was a second-hand clothes shop called Molly Roche. My mother’s maiden name was quite famous because her father (Jem Roche) had fought for the world heavyweight title.


Wexford is an agricultural area and farmers like to wear a suit, shirt and tie with their wellingtons. Naturally they didn’t want a new suit, so they came in their droves to our shop for a second-hand one. My Mother knew that the majority of them were not skinny, so she kept a big stock of outsize suits, it was a gold mine, and I hated it. In my thirteen-year-old stupidity, I found it embarrassing. A couple of years later, I convinced her to turn it into a record shop. She liked that I had the business flair, so being the great force that she was, she encouraged me. It only led me to being a musician, which she was also delighted with, because that was her own first love. And that led me to this; my new shop front, my new website, which we are launching today.
 
My mother would be pleased with the concept of a cyber shop-front; she would hope we have what you need of course. It’s still brand new and will be lacking in something I’m sure, but I believe it will be easy to navigate, and that’s the first priority. It features a new blog that I am writing about living in the East Village - “Monday Morning Milk” - it will come to you with the milkman every week. They will be one page blogs, short stories of stuff that happen here in this overactive beehive. I hope they will tickle you.
 
It’s imperative that I mention the people that have been so helpful to me on my website journey. The first site was by New Ross man Tom Kirwan (c 1996) and then Brian O’Driscoll with Michael Carroll guided the ship for years: Brian (who is a very successful architect and huge music lover) designed and maintained it beautifully. This new site is being championed by Michael Quilligan. I am extremely grateful to them all.
 
This cyber shop will be crucial for me to sell my own wares, and stay afloat, and it will be open for business before you go Christmas shopping. Please take your friends there. I officially smash a champagne bottle against its fire escape, you are launched baby!
 
Love Pierce xx
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