Diamond wins its third-ever Benny Award, 5th Avenue Only NYC case study, how to 'wow' consumers through creative designs, and more.
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Diamond Wins Highest Honor in 2016 Premier Print Awards Competition

Diamond Packaging Wins Highest Honor in 67th Annual Premier Print Awards CompetitionDiamond Packaging won five awards, including a Benny Award, the competition’s highest honor, in the 2016 Premier Print Awards, the world’s most prestigious international print competition. Printing Industries of America (PIA) hosts the competition, which recognizes the creation and production of superior print communications. Entries were judged on color, registration, degree of difficulty, and the overall look and design that make an effective and graphically appealing piece.

“We were astounded by the quality of entries this year,” noted Michael Makin, President and CEO of Printing Industries of America. “The creativity, design, and innovation displayed made the competition extremely difficult to judge because there were so many spectacular submissions.” >> more

5th Avenue Only NYC (case study)

5th Avenue Only NYC (folding carton)5th Avenue Only NYC is a new, limited edition, floral fragrance for women. The seductive fragrance captures the unique fashion of modern New York City women, providing a distinctive style and enchantment. Elizabeth Arden turned to Diamond for packaging as luxurious as the product.

The 5th Avenue Only NYC carton features metalized polyester board and intricate embossing accents that catch the eye and invite closer inspection. >> more

Cartons, Papers, and Boxes Designed to ‘Wow’ Consumers

by Marie Redding, Beauty Packaging Magazine

Secondary packaging in paperboard and plastic ‘sells’ by engaging the consumer through creative structural designs.

Beauty brands, including mass, prestige, and Indie, all strive to design folding cartons and boxes with one common goal in mind—to “wow” the consumer. Secondary packaging is usually the first part of a product that a consumer sees or touches, so it is a critical part of the “brand experience." >> more

Technical Corner

Studying the Response: Foil Attracts Consumer Attention
by Dianna Brodine, managing editor, PostPress

Capturing consumer attention can result in big business, and those involved in print and packaging know that “shiny on the shelf” is an advantage for those looking to stand out in the retail aisles. Thousands of successful product launches can be associated with the use of a high-visibility enhancement, but rarely is solid data available to prove that the use of a specialty print effect increased the likelihood of purchase.

The Foil & Specialty Effects Association (FSEA) recognized that validation of physical and emotional responses to high-visibility enhancements would offer the print finishing industry a tool to support the decision to incorporate high-visibility enhancement within a brand development plan. >> more

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