GPA Meeting Recap, CSPIA, COTY Case Study & More.
Follow on Blogger Spring Issue | 2011    

Global Packaging Alliance Holds Annual Meeting in Hong Kong

The Global Packaging Alliance (GPA) recently held its annual meeting in Hong Kong, providing an ideal forum for its members to review industry trends and the latest developments in packaging innovation and sustainability. The group also focused on ways to further support international brands in growth markets.

GPA members opened the meeting by discussing packaging trends in their respective markets and sharing the latest developments in their packaging operations, including equipment investments, technical advancements, process improvements, new materials, and operating data for benchmarking.

The agenda also included a review of market developments in the Middle East and India with the possibility of adding a company to the GPA's current network in these regions. With this in mind, the next GPA annual conference is scheduled to take place in India in early 2012.

“Our customers – mostly international brand manufacturers – have already indicated a need for support, especially in the Middle East and India,” said Hans-Christian Bestehorn, GPA president and CEO of the rlc | packaging group, a charter member of the GPA. “As a result, the GPA is looking at ways to increase its presence in these regions.” >> more

Decorated Carton Gains Shelf Appeal (case study)

Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced McGraw Silver, a fresh, clean fragrance that captures the country music star's core: gallant yet sensual, clean yet rugged. Diamond Packaging worked closely with the Coty design team from the onset to ensure that the packaging reflected the essence of the artist and the excitement of city life.

The desired appearance of the finished product was to achieve a rugged feel without giving a distressed look. Diamond collaborated with Coty to ensure that the denim pattern matched Coty's and Tim McGraw's preference. “In fact, we matched both the color and texture to a pair of jeans supplied by Tim McGraw,” stated Dennis Bacchetta, director of marketing at Diamond Packaging. “We tested several custom denim embossing patterns and submitted them to the customer for approval.” >> more

Packaging Terms

Make-Ready - Refers to everything done on a press to prepare for the final print job. This is only considered finished once the printer is satisfied with the print job. Then the actual run begins.

Offset Printing - A printing technique whereby ink is spread on a metal plate with etched images, then transferred to an intermediary surface such as a rubber blanket, and finally applied to paper by pressing the paper against the intermediary surface.

UV Coating - A process that involves curing the surface using ultraviolet radiation. A printed page with UV coating applied can be very shiny or flattened to a matte finish. This coating application can deepen the color of the printed area.

Technical Corner

CPSIA and its Implications for Finishers - part 2
As the Consumer Product Safety Improvement Act (CPSIA) continues to make its way through various legislative hurdles, questions continue to arise regarding lead and phthalate testing and its applicability to finishing operations. Not all finishers are clear as to the testing requirements and the manner in which the requirements will affect their business. In part one of this two-part series we examined what CPSIA is and what kind of testing is required for compliance. Below is part two of the article. >> more
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