Global Packaging Alliance Holds Annual Meeting in Hong Kong

The Global Packaging Alliance (GPA) recently held its annual meeting in Hong Kong, providing an ideal forum for its members to review industry trends and the latest developments in packaging innovation and sustainability. The group also focused on ways to further support international brands in growth markets.

GPA members opened the meeting by discussing packaging trends in their respective markets and sharing the latest developments in their packaging operations, including equipment investments, technical advancements, process improvements, new materials, and operating data for benchmarking.

The agenda also included a review of market developments in the Middle East and India with the possibility of adding a company to the GPA's current network in these regions. With this in mind, the next GPA annual conference is scheduled to take place in India in early 2012.

“Our customers – mostly international brand manufacturers – have already indicated a need for support, especially in the Middle East and India,” said Hans-Christian Bestehorn, GPA president and CEO of the rlc | packaging group, a charter member of the GPA. “As a result, the GPA is looking at ways to increase its presence in these regions.” >> more

Industry Notes

 

• P&G and Recyclebank join to strengthen recycling in U.S.
• Seven packaging predictions for a resource-strapped future
• Luxe Pack New York to showcase luxury goods packaging

Decorated Carton Gains Shelf Appeal (case study)

Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced McGraw Silver, a fresh, clean fragrance that captures the country music star's core: gallant yet sensual, clean yet rugged. Diamond Packaging worked closely with the Coty design team from the onset to ensure that the packaging reflected the essence of the artist and the excitement of city life.

The desired appearance of the finished product was to achieve a rugged feel without giving a distressed look. Diamond collaborated with Coty to ensure that the denim pattern matched Coty's and Tim McGraw's preference. “In fact, we matched both the color and texture to a pair of jeans supplied by Tim McGraw,” stated Dennis Bacchetta, director of marketing at Diamond Packaging. “We tested several custom denim embossing patterns and submitted them to the customer for approval.” >> more