Giorgio Beverly Hills Glam (case study)
In celebration of its 35th anniversary, the iconic Giorgio Beverly Hills® brand unveiled its newest fragrance, Glam, described as indulgent, captivating and elegant, and capable of creating a Beverly Hills moment with every spritz.
The new packaging — featuring metallized polyester board and intricate embossing accents — takes prestige and extravagance to a new level.
The carton was printed with UV flexo fuchsia purple, dense black, and opaque white offset inks, in-line with DiamondTouch soft touch coating, UV matte, and UV gloss spot coating. >> more