This is the greatest time in history to be over the age of 60. Or 80. Or even 100! We are on the cusp of a longevity revolution, and that's why we're so passionate about Rebranding Aging®. The opportunities are tremendous. But they require effort. They take a commitment to Growing Bolder.
In the coming months, you'll see much more about the new Growing Bolder Life Institute, including our partnerships with financial experts, fitness professionals, caregiving resources and much more. It's all designed to help you make the rest of your life the best of your life.
Recently, Growing Bolder's President and CEO Marc Middleton delivered a powerful and provocative challenge to a group of fitness professionals, as the keynote speaker at the 2017 Functional Aging Summit. He asked them -- and by extension, all of us -- to become leaders and role models for healthy, active aging.
But perhaps the most important factor is your health. So let's look at the facts.
35% of U.S. adults don't exercise at all, and lack of exercise is the primary cause of chronic disease. It's not just affecting our bodies, either. Our minds and souls take a hit when we don't move. You must use it or lose it.
And he shared powerful examples of Growing Bolder: