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IF A GOOD PICTURE IS WORTH
A THOUSAND WORDS,
WHAT'S AN INSPIRING VIDEO WORTH?

We’ve built our business on storytelling; sharing the stories of ordinary people living extraordinary lives as a means of smashing the many demeaning ageist stereotypes. The goal of every story we produce is to inspire men and women of all ages to realize that age is not a disease; it’s an opportunity. The stories that we love to produce the most are those that demonstrate that life into our 80s, 90s, and even 100s can be filled with passion and purpose. If it’s true that a good picture is worth a thousand words, than surely an inspiring video is worth a million views.
Or in this case, 4 million views in 5 days.
That’s what happened with our video “A Master Class in Active Longevity,” which we first shared in the Growing Bolder Insider Newsletter one week ago. 

We posted the video on the Growing Bolder Facebook page at the same time and it didn’t take long to see that its message resonated with viewers. Within 4 and ½ days, it had over 4 million views, an overall reach of 9 million and was shared more than 55,000 times. We didn’t spend a penny to “boost” or sponsor the post. Its reach was 100% free and organic. It found an audience on its own. So why did it resonate? What were the takeaways?

While the story was about a relay team at a swimming meet, it wasn’t really about swimming. In fact, it wasn’t really about sports. It was about five qualities necessary to enjoy a high quality of life into our 80s, 90s, and beyond.
Growing Bolder's Marc Middleton shares those 5 qualities here.
So, when is the right time to start Growing Bolder? Marc sits down with magazine publisher Randy Noles for a candid conversation about deferring dreams, and why NOW is the time to pursue your passions.
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COMING SOON: a video feature all about our day at the race track with Growing Bolder Medical Director and Founder of NeuroSpine Institute Dr. Robert Masson. He made his racing debut, in his mid-50s, driving the #11 car in the Mazda Prototype Challenge class. Even more remarkable? He raced with/against his 19-year-old son Kyle. This father-son team is inspiring everyone around them to dream big, say yes, work hard and give back.
As the founder and president of Woman's Worth®, Jeannette Bajalia has the privilege of helping women build their own financial independence and believe that the rest of their lives can be the best of their lives. And now, she's sharing the stories of some inspirational role models in "Planning a Purposeful Life, Secrets of Longevity," which features a special message from our own Marc Middleton. See his review and buy the book here!
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