CHANGING THE STIGMA OF MEMORY LOSS
Multiple studies reveal that adults now fear dementia more than cardiac disease or cancer. A diagnosis of early Alzheimer’s can be devastating news but it doesn’t mean the end of friendship, love and even joy.
Step inside the Brain Fitness Club, one of the most unique clubs in the world. All of its members are experiencing some form of early memory impairment and they're doing something about it. In a safe and nurturing environment, they are engaging in brain healthy activities and learning lifestyle adaptations. It's helping them celebrate their capabilities rather than focus on memory failures, and in the process, their feelings of self-esteem and well-being are soaring.