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THE VALENTINO GARAVANI VLOGO SIGNATURE BOOKA CREATIVE SUPERLOOP OF A SUPERBOOK. PIERPAOLO PICCIOLI GAVE THE VLOGO TO 16 CONTEMPORARY AMAZINES (032C, DUST AND PURPLE AMONG THEM) TO CREATE FEARLESSLY UNCENSORED ADVERTISING. ALL DRAWN TOGETHER AS ONE PERFECT GIFT (TO YOURSELF) BOOK. 


Pierpaolo designed it.
 

Pierpaolo drew it. 
 

Purple's Olivier Zahm, took inspiration from the iconoclastic Alice Springs portrait of Helmut Newton in heels. 
 


And Pierpaolo completes the inspiration loop. 


Dazed China put it to the sword. 
 

Dust sex it up. 
 

The book is a masterclass of what some schools would call 'fashion communication'. Another Magazine's reclining ad woven back into the brief that first informed it.  
 

Pierpaolo with paint pens and Polaroids from the Antidote shoot. 
 

032c. The doubled belt dog collar. German engineering meets Italian styling. 
 

Pre-gift wrapped already in the decorated covers and bespoke Valentino envelope. Take two! One to gift and one for you. 

The sixteen modern amazines that made the work; 032c, 10 Magazine, AnOther, Antidote, Cactus, Commons&Sense + Man, Dapper Dan, Dazed, Dazed China, Dazed Korea, Dust, LOVE, Muse, ODDA, Purple. And the one and only open house of Valentino. 

The book will launch on November 10th at Dover Street Market London, LA, New York and Ginza. You can read more about it here and you can buy it on the button below. Worldwide courier shipping. Sent with with love from London. 
 
I AM Sold ON THE Valentino VLOGO SIGNATURE BOOK!

NEXT WEEK'S NEWS NOW! SPECIAL IDEA EDITION OF THE SOLD OUT ALREADY (YET ONLY RELEASED A FORTNIGHT AGO) PERFECT APPLE CLOTHING POCKET BOOK. THERE WILL ONLY BE 100 OF THESE COPIES IN GLOBAL TOTAL. AND EXCLUSIVE TO IDEA. SO... LET'S START A LIST NOW! 


Next week we will write about it. But seeing as there are only 100 copies and it is only £30, you might want to reserve a copy now. Ease any fear of missing out with the cheer of blissing out. Hit the button below. If we get more than 100 reserves before next week's email we will of course let you know. 
 
YES, YES Put ME ON THIS List RIGHT NOW Thank YOU

ILLESTEVA+IDEA AT DSMLA. 'DESIGNER' SUNGLASSES FOR DESIGNERS. SO NOW IF YOU CAN'T QUITE BELIEVE HOW THESE MAGNETIC PENCILISED FRAMES DO WHAT THEY DO - GO CHECK THEM OUT FOR YOURSELF. THEY DO NOT DISSAPOINT. 


Click to play. Watch the this-is-not-an-illusion magic magnetic glasses in action. We do understand that not everyone is in Los Angeles... you can all check them online on the button below. 
 
Show ME THESE Amaze Illesteva+ IDEA 'Designer' Shades!

SUPERBOOKS! KA-BOOM!! SO WE HAVE ONE EYE ON CHRISTMAS. HAVEN'T YOU? BUY THEM FOR YOURSELF BY ALL MEANS. BUT LOOK AT THESE COVERS. HOW CAN YOU NOT SEE THE MOST GRATEFUL FACES OF YOUR FRIENDS AND FAMILY LOOKING BACK AT YOU? BE GENEROUS. THERE ARE NOW SEVEN HUNDRED SUPERBOOKS ONLINE!


Probably is the best selection of books and amazines at any one time in any one place in the whole history of the world.
 
I SHOP Superbooks. THAT'S ALL I Do FOR KICKS These Days!

JUSTINE KURLAND ON THE IDEA SIGNATURE STORE! THREE COPIES OF GIRL PICTURES. ALL SIGNED. EVERYTHING ELSE SIGNED TOO. PAUL GRAHAM, MARK BORTHWICK, CHRIS KILLIP. CURRENTLY SHOWING ONE HUNDRED AND SIXTY THREE SIGNED BOOKS ONLINE!!


Twelve times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

NOW! BLONDEY 512 WORDS (& SOME PICTURES). SIGNED COPIES SPEED SELLING INTO INSTANT SCARCITY. 


Buying IT.
 
YES TO The SIGNED Blondey Photobookzine THANK YOU!

THIS WEEK'S DEPOP. THE INSANELY POPULAR PHONE TO SHOP APP.  WANT A NEW ORDER MINT UNTOUCHED LOCAL CREW PATCH? CLICK ON THROUGH TO THE MOBILE SIDE. 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

Visit IDEA
[check with stores for opening hours]

Dover Street Market London
18-22 Haymarket

Dover Street Market Los Angeles
606-608 Imperial Street
Los Angeles, CA 90021

Dover Street Market Ginza
Ginza Komatsu West
6-9-5, Ginza
Chuo-ku, Tokyo 104-0061

Dover Street Market New York
160 Lexington Avenue

Comme des Garcons Trading Museum Paris
54 Rue du Faubourg Saint Honoré
 

IDEA
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London, W1F 0UD
Tel: +44 (0) 203 664 9074

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