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BEFORE WE EVEN GET STARTED. THE SO NEW YOU HAD NEVER HEARD ABOUT IT IDEA / GLEN LUCHFORD BOOK PRADA 96-98. WOW!
THE SURPRISE RELEASE IS NEXT WEEK. AFTER THE INSTANT SELLOUT OF DAVE SWINDELL'S IBIZA '89 LAST WEEK, MIGHT BE A SMART IDEA TO GET ON THE LIST FOR THIS NOW. 


Well that's the cover all right. But that's all the info we are going to impart right now. Let's just build a new list. The first 200 copies are due to arrive early next week and you - subscribers to this newsletter and pressers of buttons - are welcome to buy them all :)
 
I WILL Guarantee Myself A Glen LUCHFORD PRADA 96-98 Book!

REMEMBER THE IDEA IKEA NEWSLETTER? WELL FORGET THAT! THIS IS HISTORY OF HABITAT! TERENCE CONRAN'S LIFESTYLE, FURNITURE AND FETISHIZED OBJECTS STORE INTRODUCED ITALIAN DESIGN TO THE OTHERWISE MEGA MISERABLE 1970's UK DOMESTIC LANDSCAPE. 


We have one copy of every catalogue from 1971 to 1978. Stating this now because if you want to buy them you can just speed scroll to the button at the bottom and do that. Then scroll back up and read about your newly purchased historic documents. 
 

Because they are fabulous. And so seventies! Just what we imagine life to be like in 1971, Hunky Dory on the stereo while you sleep the day away in your converted prison cell. 
 

People of the seventies didn't actually need to be painting anything to wear dungarees but at least these two have an excuse. Pinch and zoom on those Habitat silver pop art paint cans - if they are not the greatest design you've ever seen! 
 

The Uten.Silo wall organiser designed by Dorothee Becker. It is still in production now at Vitra. The pack of Gitanes bottom right was a little hopeful for the UK market - but we can all dream. 
 

The catalogues are not just full of design classics. They are design classics. Check out this amaze mirror based art direction. That's a seriously impressive pre-Photoshop photo montage concept going on there. 
 

1976. The year that punk broke. No room for The Clash in this perfectly toned picture of tranquility. IDEA's Wardour Street office has exactly those windows btw. No double glazing. Would have been a freezer during the miner's strike. 
 

In the 80s. But look at the date. Three years ahead of its time. There are ten catalogues and supplements spanning eight years of retail innovation and the slow redecoration of Britain (like watching paint dry). But we made it! 

The full set of catalogues on the button below. See if you can buy them before the set designers and Hollywood production designers spot them! 
 
I Will BUY THE Full Habitat Catalogue COLLECTION NOW!

REMEMBER THE IDEA NEWSLETTER FOR THE WHOLE RUN OF NEST? FORGET ABOUT THAT! PHAIDON HAVE PUBLISHED THE BEST OF NEST AND WE HAVE FIVE COPIES DOUBLE SIGNED BY TODD OLDHAM AND JOSEPH HOLTZMAN. YES, PLEASE!!


This is a stunning book. One of those super productions that comes in its own box. That's because there are 542 pages. And multiple universes of design and interiors packed inside. 
 

Signed by Joseph Holtzman (he created, edited, published Nest) and Todd Oldham (he contributed to Nest, designed this book and many others too). 
 

Just to remind you how good a magazine Nest was. A total AMAZINE is what it was. 
 

And from the issue with the scratch off and see cover - the actual nude couple themselves. There is new content in the book - not least an essay by Holtzman on the making of the magazine. 

Anyway - the point is we have five signed copies and they are £75 and yours on the button below. Let's go!! 
 
BUYING Double Signed BEST OF Nest DOUBLE Fast!!

SUPERBOOKS ALL THE WAY TO A WHITE HOT 2020 XMAS! THE GREATEST EVER DECORATION BOOK FROM 1973. LOU REED AND BRIAN ENO LYRIC BOOKS. THE BOOK OF POT AND DISCO BEAUTY AND APPLEDESIGN ALL MAKE THEIR RETURN. TWENTY BOOK BELOW THE FIVE HUNDREDS AND SOMETHING ONLINE!


Probably is the best selection of books and amazines at any one time in any one place in the whole history of the world.
 
I SHOP Superbooks. THAT'S ALL I Do FOR KICKS These Days!

IDEA SIGNATURE STORE! FRANCIS FORD COPPOLA FOR THE FIRST TIME. KATE MOSS SNUGGLED UP WITH DAVID HOCKNEY AND THERE'S COLLIER SCHORR SANDWICHED BETWEEN THE MARTIN PARR. PERFECTLY. 


Twenty times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

SUPER QUICK PREVIEW OF THE NEW HALLUCINOGENIC PLANTS PHOTOBOOTH CAMPAIGN. FIRST IN FRONT OF THE IMAC CAMERA, IT'S OUR FAVOURITE FRIEND EUGENE WHANG! 


Got to love that alpha key technology! Little packets of data lost in the ethernet forever. And Hallucinogenic Plants shirt on the button below. 
 
I AM Loving THE EFFECTS Of THAT COOL Shirt!

STARTING TO WONDER HOW YOU ARE GOING TO PAY FOR ALL OF THESE BOOKS?! HAVE SOMEONE GIFT YOU A GIFTCARD. COMES IN DIGITAL VERSION AND / OR REAL PLASTIC FERGADELIC CARD FLECKED WITH WHAT APPEARS TO BE COCAINE (BUT ISN'T, OBVS). 


IDEA Christmas decoration GIF not included - just getting in practice :)
 
YES Great IDEA THANK YOU I Really Do NEED A GIFTCARD

DEPOP SPECIAL THIS WEEK. AN ORIGINAL SAM AND DIANE (AND WOODY) SCRIPT FOR CHEERS! WHAT WONDER IN YOUR POCKET THIS MOBILE APP GLOBAL SUPER SHOP REALLY IS! 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

Visit IDEA
[check with stores for opening hours]

Dover Street Market London
18-22 Haymarket

Dover Street Market Los Angeles
606-608 Imperial Street
Los Angeles, CA 90021

Dover Street Market Ginza
Ginza Komatsu West
6-9-5, Ginza
Chuo-ku, Tokyo 104-0061

Dover Street Market New York
160 Lexington Avenue

Comme des Garcons Trading Museum Paris
54 Rue du Faubourg Saint Honoré
 

IDEA
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101 Wardour Street
London, W1F 0UD
Tel: +44 (0) 203 664 9074

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