THE VALENTINO GARAVANI VLOGO SIGNATURE BOOK. A CREATIVE SUPERLOOP OF A SUPERBOOK. PIERPAOLO PICCIOLI GAVE THE VLOGO TO 16 CONTEMPORARY AMAZINES (032C, DUST AND PURPLE AMONG THEM) TO CREATE FEARLESSLY UNCENSORED ADVERTISING. ALL DRAWN TOGETHER AS ONE PERFECT GIFT (TO YOURSELF) BOOK.
Pierpaolo designed it.
Pierpaolo drew it.
Purple's Olivier Zahm, took inspiration from the iconoclastic Alice Springs portrait of Helmut Newton in heels.
And Pierpaolo completes the inspiration loop.
Dazed China put it to the sword.
Dust sex it up.
The book is a masterclass of what some schools would call 'fashion communication'. Another Magazine's reclining ad woven back into the brief that first informed it.
Pierpaolo with paint pens and Polaroids from the Antidote shoot.
032c. The doubled belt dog collar. German engineering meets Italian styling.
Pre-gift wrapped already in the decorated covers and bespoke Valentino envelope. Take two! One to gift and one for you.
The sixteen modern amazines that made the work; 032c, 10 Magazine, AnOther, Antidote, Cactus, Commons&Sense + Man, Dapper Dan, Dazed, Dazed China, Dazed Korea, Dust, LOVE, Muse, ODDA, Purple. And the one and only open house of Valentino.
The book will launch on November 10th at Dover Street Market London, LA, New York and Ginza. You can read more about it here and you can buy it on the button below. Worldwide courier shipping. Sent with with love from London.
NEXT WEEK'S NEWS NOW! SPECIAL IDEA EDITION OF THE SOLD OUT ALREADY (YET ONLY RELEASED A FORTNIGHT AGO) PERFECT APPLE CLOTHING POCKET BOOK. THERE WILL ONLY BE 100 OF THESE COPIES IN GLOBAL TOTAL. AND EXCLUSIVE TO IDEA. SO... LET'S START A LIST NOW!
Next week we will write about it. But seeing as there are only 100 copies and it is only £30, you might want to reserve a copy now. Ease any fear of missing out with the cheer of blissing out. Hit the button below. If we get more than 100 reserves before next week's email we will of course let you know.
ILLESTEVA+IDEA AT DSMLA. 'DESIGNER' SUNGLASSES FOR DESIGNERS. SO NOW IF YOU CAN'T QUITE BELIEVE HOW THESE MAGNETIC PENCILISED FRAMES DO WHAT THEY DO - GO CHECK THEM OUT FOR YOURSELF. THEY DO NOT DISSAPOINT.
Click to play. Watch the this-is-not-an-illusion magic magnetic glasses in action. We do understand that not everyone is in Los Angeles... you can all check them online on the button below.
SUPERBOOKS! KA-BOOM!! SO WE HAVE ONE EYE ON CHRISTMAS. HAVEN'T YOU? BUY THEM FOR YOURSELF BY ALL MEANS. BUT LOOK AT THESE COVERS. HOW CAN YOU NOT SEE THE MOST GRATEFUL FACES OF YOUR FRIENDS AND FAMILY LOOKING BACK AT YOU? BE GENEROUS. THERE ARE NOW SEVEN HUNDRED SUPERBOOKS ONLINE!
Probably is the best selection of books and amazines at any one time in any one place in the whole history of the world.
JUSTINE KURLAND ON THE IDEA SIGNATURE STORE! THREE COPIES OF GIRL PICTURES. ALL SIGNED. EVERYTHING ELSE SIGNED TOO. PAUL GRAHAM, MARK BORTHWICK, CHRIS KILLIP. CURRENTLY SHOWING ONE HUNDRED AND SIXTY THREE SIGNED BOOKS ONLINE!!
Twelve times WOW and so many more on the button below.