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BACK TO THE EVER SO, EVER SO RARE. THIS MIGUEL TRILLO POSTCARD BOOK WAS  UNFINDABLE - UNTIL WE FOUND IT :) AND IF YOU DON'T KNOW MIGUEL TRILLO. YOU REALLY SHOULD. NO ONE PHOTOGRAPHED SPANISH YOUTH WITH SUCH TOTAL TALENT AND DETERMINED DEDICATION AS HE DID. 


He likes the composition of couples. His illustrated diary book Parejas (Couples) is already an IDEA superbook. His original six Rockocó zines certainly would be, if we could ever find them. And this postcard book, Souvenirs, from 1992 - well, hello, new favourite pocket sized perfect book! This is ADORABLE. 
 

Pasión. No need for a translation. And you can't unsaturate that red soaked picture. It's dripping red. 
 

This is what you get. A concertina fold concerto of straight up street pics and documentary evidence. 
 

No one else is quite like Miguel Trillo. He shoots kids two by two, like someone built an ark for for every youth cult that ever walked the Spanish earth. And he does it with a real Almodovaran love of colour and characater. 
 

There are 23 postcard prints in the whole metre long frieze. This is our fav photo of them. For their hair of course AND for that spiritually unlevel picture hanging! 
 

Workwear goals. And blue hat's very, very straight hair. 
 

The whole thing very neatly folded into one small pack. 

The true IDEA idea of a superbook. Something that can not be found. Found. Something better than anything. Isn't this - what it's all about? 

One copy on the button below. Let's go!
 
THE Rarer THE BETTER For ME Thank YOU. Legend THIS WAY.

WE RELAUNCHED THE IDEA GIFTCARD! TRUE DIGITAL TREASURE WITH AN ACCOMPANYING ACTUAL PLASTIC FERGADELIC DESIGNED CARD. PERFECT FOR THE ALL THOSE LOCKED DOWN BIRTHDAYS. A WAY TO SHOW SOME LOVE WHEN HUGS AND KISSES ARE THROWN AND BLOWN THROUGH ZOOM. THIS GIFT IS REAL. 


A triumph of design! Try it for size. Choose your own amount to gift. And give. 
 
I Love THE COOL CARD AND I Love My COOL FRIENDS!

RE-EDITION AND THE NEW NOT NORMAL AT ALL. AN ISSUE BORN OUT OF LOCKDOWN. JUERGEN, DEMNA, ALASDAIR, BRIANNA, HAYLEY ET AL. INNOVATING AT HOME. 


Brianna and Hayley's cover. There are others. But this has the 2020 Saint Laurent dress. And, you know, B&H are friends :)
 

As is Jess Maybury and her photographer partner Joshua Gordon. They are by no means the only couple locked down together and filling these pages. There is a huge Demna and BFRND interview and...
 

Juergen shooting Doville in their home studio / studio home. 
 

And, hello, a bathroom suite shot by Alasdair McLellan. Really really good too! And more than reason enough to seek out the issue. 

However, IDEA is not exactly equipped right now to pack and ship hundreds of magazines. So... until Dover Street re-opens (fingers crossed for mid-June) then we will put ten copies up online per week. Starting now. On the button below. First ten and then next week again. 
 
I AM Easily Quick ENOUGH TO Buy ONE OF TEN Copies!

HOW TO SPEND A GIFTCARD PART ONE. SUPERBOOKS! ROSEY GRIER'S 1973 AMAZE BOOK NEEDLEPOINT FOR MEN IS THERE. THE STONE ROSES DOCUMENT BOOK IS THERE. THE COCAINE CONSUMER'S HANDBOOK AND DOWN BY LAW. TOGETHER AGAIN!


Probably is the best selection of books at any one time in any one place in the whole history of the world. Click through. There are hundreds more. 
 
I SHOP Superbooks. THAT'S ALL I Do FOR KICKS These Days!

HOW TO SPEND IT PART TWO. THE SIGNED STORE. PENNY SLINGER MEET HAROLD PINTER. TOM WOOD MEET JERRY SEINFELD. LIKE ONE OF THOSE DREAM DINNER PARTIES NO ONE OTHER THAN THESE KIND OF SUPER TALENT PEOPLE EVER WENT TO!


Twelve times WOW and that is not even a third of it! 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

DEPOP. THE POCKET SHOP. GOES BOWIE. VINYLY BOWIE. BIT OF A SPASH OF FIRST PRESSING VINYL ALBUMS. MIX IT UP. ALSO THAT 'BABES IN THE HOOD' KIDS ISSUE OF ART FORUM AND A COUPLE OF BOOKS FROM THE OTHER DAVID (HOCKNEY). 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

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