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HENRIK PURIENNE. THE MIRACLE OF MIRAGE MAGAZINE NUMBERS ONE, TWO AND THREE. AND THE 'SPRING CAME EARLY THIS YEAR' RETURN OF JEUX DE PEAU. AS IT WAS IS AS IT IS. THE WORLD IS FULL OF WONDER AGAIN!


NO.1!! It is so rare now! Like off the scale. Super desirable. And wildly enjoyably expensive with it. Ticks all the IDEA boxes! 
 

Cars and girls (and architecture, design, film, fashion and more girls!). Henrik Purienne and Frank Rocholl's recipe for the ultimate amazine. 
 

And it is full of Purienne photographs. We have just the one copy of No.1 from 2008. We haven't even seen a copy since 2012! And when we sell this one, we will desperately want it back. Because it's like that. Incredibly have to havable! 
 

And LOOK! Issues 2 and 3. Both completely disappeared a long time back. We have one copy of each amaze issue. 
 

From Mirage no.2 - Girl We Couldn't Get Much Higher.
 

Fave pic from Mirage No.3 - Lost In Crystal Canyons. But that's not all...
 

Morena issue 1 from 2014! Purienne with Hannah Guest. 
 

We have Mirage 1, 2 and 3, Morena and a signed copy of his first book all on the store. Hit the button below to go. 
 
I REALLY NEED All THESE Purienne RARITIES SO Badly!!

AND THE REASON FOR THIS PURIENNE CELEBRATION? JEUX DE PEAU IS BACK! IT SOLD OUT SO QUICK. SO IT JUST HAD TO PRINT AGAIN. THIS ONE MORE TIME. PURIENNE'S PERFECT BOOK OF 2019 IS NOW THE MOST VITAL 2020 PURCHASE. 


Summer. Always summer. The brilliant Jeux de Peau. 
 

If you don't own it. That should change right now. Just over 100 copies of the second edition are loaded up online. And when the sun sets on them...
 
I GET IT! I Am BUYING IT Now. I WILL NOT Miss It AGAIN!

WE ARE IN OVERDRIVE! THE 2020 EDITION OF DAVIDE SORRENTI ARGUESKE 1994-1997 HAS ARRIVED. THE BOOK LAUNCHES AGAIN AT DASHWOOD NEXT WEEK. FRANCESCA SORRENTI WILL BE THERE TO STAMP ALL COPIES. EVEN COPIES YOU BOUGHT OF THE FIRST EDITION. BRING THEM TOO. BRING EVERYONE AND EVERYTHING TO 33 BOND ST.


It will be another beautiful event. Dashwood know how to do a launch. It is the greatest book of the greatest talent and EVERYONE wants to get the stamp!
 

The 2020 stamp. Come to Dashwood on Tuesday 25th at 6pm-8pm and have Francesca hit you up. 
 
I AM In New YORK I WILL Get MYSELF Stamped!

THE WIM WENDERS FOR IDEA SHIRT COLLECTION RESTOCKED ALREADY. 


Hello new favourite shirts. Sofia Malamute wears the Once shirt. Wim Wenders' photograph: Dog on the Road to Ayers Rock. Australia, 1977. 
 

New dad Tom Guinness in the instant classic Paris, Texas License Plate shirt. 
 
Photographs: Angela Hill

Sofia in Paris, Texas Harry Dean. 
 

Six shirts in the collection. One book cover, three films stills and two photographs. 

The shirts can be found in Dover Street Market London, New York, LA and Ginza with more stores around the world coming very soon. And, of course, restocked here right now - on the online. 
 
SHOW ME All Six Amaze WIM WENDERS Shirts NOW!

NEW 2020 SUPERBOOKS
COLLECTION! BRUNO MUNARI'S XEROGRAFIE ORIGINALI INTO MACAULEY CULKIN'S HOT WACKS AND BACK AGAIN. THERE IS NO BETTER BOOK SELECTION IN THE WORLD THAN THOSE YOU'LL SEE RIGHT HERE. 


Button below to see THIRTY TIMES more!
 
SHOW ME All The SUPERBOOKS Right Now!

THE IDEA SIGNED STORE. WHERE LUCIE RIE MEETS HARUMI YAMAGUCHI MEETS RICHARD PRINCE MEETS PENELOPE SLINGER IN SIGNATURE NIRVANA. 


Twelve times WOW and that is not even a third of it! 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

RESTOCK THE DEPOP. THE IF... SCREENPLAY. TWO TIMES PETER GREENAWAY AND RIVER PHOENIX ON A HORSE. NOT BAD AT ALL!


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE
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Sunday 12 noon - 6pm

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Monday to Saturday 11am - 7pm

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Tel: +44 (0) 203 664 9074

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