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IT COULD HAVE BEEN MEME. THE NEW BLONDEY PHOTO / ZINE 512 HAS ARRIVED. IDEA HAS ONE HUNDRED COPIES ALL NUMBERED AND ALL OF THEM SIGNED. A 2020 LOVE STORY COMPOSED OF NOTHING OTHER THAN 512 WORDS, SOME PICTURES, AND NO SMALL AMOUNT OF TALENT TOO. 


The hand that wrote the book. This is the new Blondey photozine 512 Words (& Some Pictures). Due for release tomorrow. You can buy online today. Because, in this ever changeable world we are living in, why put off until tomorrow....
 

The words and pictures form works that would have been exhibited in a solo show in Texas earlier this year. But then. You know what happened. 
 

Mark Gonzales being one of the Blondey's heroes and friends (very rare combination btw). Boris Johnson really should stick this page up somewhere - his greatest achievement surely, having the Gonz ride one of his very heavy metal bikes. 
 


Always save a page for a good photograph. And as this romantic word sequence suggests, a narrative turns like the Thames through the twenty-eight pages. It is a love story. 


The book is dedicated to Jenn. Therein lies the love. 
 

Text reads: Nothing brings two people together quicker than a natural disdain for the person who introduced them. There is a truth in there somewhere.
 

Not sure exactly what the difference between an epigram and an aphorism is. But fairly sure that this line above isn't either of them :)

We have copies now. 512 was printed in an edition of 512. They are all numbered. And, for the copies we have here at IDEA, they are all signed too. 

And they are only £10. Now if we have said that at the top you would have been spared all this reading and bought it already!  Hit the button below and GO >>>>
 
I AM Perfection IN MY Purchase OF Blondey 512

ILLESTEVA+IDEA 'DESIGNER' SUNGLASSES. LAUNCHING LATER THIS WEEK AT DOVER STREET MARKET LOS ANGELES. BUT, WAIT FOR IT, HAVE YOU CHECKED THE WEATHER FOR LONDON THIS WEEK...  SUNSHINE!


Surprise winter sun special pre-release! We have them here and ready to ship. Full spec Illesteva glasses in two styles. Designed in New York, handmade in Italy. The best eyewear money can buy with one very IDEA point of difference... they have a pencil pre-positioned to sit behind your ear! That's why we call them 'Designer Sunglasses' - designers can wear them and design with them :)
 

Click to play. They drew themselves into actuality! 
 

This film just kind of magic really. It is a very strong magnet! 

There are two classic frame styles. But don't worry - they both come with the magnetic pencil!! Hit them up on the button below. 
 
Show ME THESE Amaze Shades NOW I Am Obsessed!

SELF SERVICE THE MOVIE. THE MOST RADICAL MOVE IN MODERN MAGAZINES. THE NEW ISSUE ANIMATED INTO RE-EXISTENCE. AND... IT'S REALLY QUITE MASSIVELY GENUINELY ENTERTAINING!


Even the ads are animated. It all moves. The magazine world just moved. Click the pic above to play it. 

A special limited edition of the new issue - with metal printed cover by Richard Phillips - will be released here by IDEA in the coming weeks. If you want one - or feel, at least, that you should be offered one earlier than anyone else, then hit the button below. 
 
I NEED To BE TOLD About The METAL Cover SUPER EDITION

THE SUPERBOOKS! CAN'T REMEMBER THEM EVER BEING THIS GOOD. THE PRINCE BOOK! AND BRUCE LEE IS BACK! COOKING WITH GRASS! BOTH TOTAL MEISEL VOGUE ITALIA AMAZINES AND... EROTIC AEROBICS


Probably is the best selection of books and amazines at any one time in any one place in the whole history of the world.
 
I SHOP Superbooks. THAT'S ALL I Do FOR KICKS These Days!

LOOK! THE IDEA SIGNATURE STORE THIS WEEK! SIGNED BY ELTON JOHN AND BERNIE TAUPIN AND TADAO ANDO, PAUL GRAHAM AND JEANLOUP SIEFF. AND THAT'S JUST THE TOP LINE!


Twelve times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

THE LAST TWO DAYS OF NOVEMBER (AT LEAST AS FAR AS REAL LIFE SHOPPING GOES. SO WE DOUBLED UP WITH HERO AND HEROINE LAUNCHED AT DOVER STREET MARKET LONDON TODAY. FOR TOMORROW WITH LOVE. 


Let's go shopping! One day in London. For DSMLA and DSMNY, take it easy - copies arrive for the weekend. 
 
I KNOW It's DSM London ONLY AND I Only HAVE TOMORROW!

DEPOP. THE POCKET SHOP ON YOUR PHONE. ALL GONE PEANUTS THIS WEEK. LIKE ANYONE EVER HAS A PROBLEM WITH THAT! 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

Visit IDEA
[check with stores for opening hours]

Dover Street Market London
18-22 Haymarket

Dover Street Market Los Angeles
606-608 Imperial Street
Los Angeles, CA 90021

Dover Street Market Ginza
Ginza Komatsu West
6-9-5, Ginza
Chuo-ku, Tokyo 104-0061

Dover Street Market New York
160 Lexington Avenue

Comme des Garcons Trading Museum Paris
54 Rue du Faubourg Saint Honoré
 

IDEA
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