THIS WEEK IN LOCKDOWN / IN LOVED-UP BRILLIANT BEAUTIFUL ABSOLUTE AMAZINE CELEBRATION. THE COMPLETE RUN OF WERK GUERRILLAZINES. ALL SIX ISSUES SPANNING 2004-2009, VISUALLY DOCUMENTING THE RADICAL RETAIL REVOLUTION OF THE COMME DES GARÇONS GUERRILLA STORES PROJECT.
Guerrillazine issue 1 - a supplement to WERK magazine. Documenting the Comme des Garçons Guerrilla Stores project. Its intent stated pretty clearly on the cover by Singapore's superstar designer Theseus Chan. This was 2004, the year the first Guerrilla store opened in Berlin.
Comme des Garçons shoot from the first issue. There are some clothes in there somewhere. Just for a point of contrast, this was Gucci and Versace in 2004.
These were the rules that broke all the rules. It was an extraordinarily brilliant idea by Rei Kawakubo and Adrian Joffe. If someone found a space (way out of the way of established consumerism) then CdG would supply them on an SOR basis with Comme product for a one year period. And then, double brilliantly, Theseus Chan documented the stores in special issues of WERK magazine - including this flamethrown, flambéd fourth issue. There are six in all.
Highly targeted. The fifth issue with its bullet holes. However remarkable and revolutionary the Guerrillazine stores in Berlin, Los Angeles, Glasgow, Reykjavík, Warsaw (and more) were, these magazines were equal to it.
Inside the fifth issue - Extracts of a Corporate Nightmare. Note the bullet holes shot into the wall, into the armchair, into the clothes. This was the Gare du Nord store in Basel, Switzerland (which had not been shot up in itself, we are quite sure).
Guerrillazine No.2 from 2005. The title - Bastardized. The result - desirazed. These are highly desirable (deconstructed, partially, purposefully destroyed) amazines.
From issue 2. Photographed by Kirby Koh. Not just a magazine about shops. A magazine about guerrilla activity and the guerrilla aesthetic. NB. This kiss is this week's freedom throwback. Our advice: stay home, keep it cultured, keep it cool.
The third issue / aka WERK no.12. Screenprinted and pink punk spray painted covers. As a set of six, these are THE amazines of the 2000's. The first shoots of spring in what would become successive summers of pop up shops and random retail from Kanye West, Frank Ocean and, of course, every brand ever. Comme did it first. These Guerrillazines are the documentary evidence.
And they are just so WANTABLE (which always helps).