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HOW DID WE EVER NEVER WRITE ABOUT THIS? STEVEN MEISEL'S HOLLYWOOD ISSUE OF VOGUE ITALIA. IT'S INSTA-FAMOUS ALREADY. BUT REALLY NO AMOUNT OF HYPE CAN EVER GET CLOSE TO DESCRIBING HOW PAGE BY PAGE PERFECT IT IS. THE GREAT ACHIEVEMENT OF POSTMODERN FASHION. AWE (AND THEN SOME). 


Absolutely everything about it. Is masterful. The January 2005 issue of Vogue Italia. Deep into Steven Meisel's impossibly long run of cover stories. Same year as the joint equal legendary amazine - Makeover Madness (we have that one too). And between them the defining visual reference to the 2000s. 
 

How low can you go?

Shot by Steven Meisel, styled by Edward Enninful, makeup by Pat McGrath, hair by Jimmy Paul. But.. what we don't know is... who wrote WACK ATTACK? We are guessing it was either Vogue Italia art director, Luca Stoppini or creative director, Jason Duzansky. And if it was either of them, they are legend too :)
 

The full-on Avril Lavigne scene. It is almost too obvious to tell you how obviously great this story is. Suffice to say - in 2005, this look would have been the considered the worst of bad taste and so, you know, it was kinda genuinely SHOCKING! that it ran the cover and SIXTY! pages of the world's highest-height-of-fashion magazine. And that, even now on Instagram, most of the comments betray the fact that most of the young kids don't know it was ironic. 
 

Left hand page for the Clueless meets Almost Famous absolute masterpiece of a collage. 
 

Papped. Amber Valletta at the end of the longest lens in fashion photography. 
 


ULTIMATE what? ULTIMATE art direction. ULTIMATE ideas. 


Bump dresses. Meisel blurred the lines of fiction and documentary with a pastiche so close to what it parodied all you can do is marvel at the ingenuity. And accept - one and for all - that baby pink UGGs is so a good look. 

The Hollywood celebrity issue has been as good as unfindable for years now. And we have been waiting our time for this newsletter. Now that time has come. We have... THREE! 

Three copies all in excellent condition and here for you on the button below. 
 
I AM SO Buying Steven Meisel's TOTAL AMAZINE Right Now!

THE PERFECT MAGAZINE. THIS WAS GOING TO BE A RELEASE OF A SECOND SET OF VERY, VERY LIMITED SPECIAL COVERS OF KATIE GRAND AND CO'S NEW MONSTER MAGAZINE. BUT THEY JUST ALL SOLD OUT! AGAIN!!


Have to show you anyway (sorry). Rafael Pavarotti photographing Edie Campbell. 
 

Rafael again. Magic really. 

But we don't have them. 

The only saving grace is that Dover Street Market London (also completely sold out right now) will have them again soon. And you can use the button below to be notified when they are back in stock. 
 
OK Take ME TO DOVER STREET LONDON's Perfect Page NOW

ALL THE SUPERBOOKS AND AMAZINES. AND LOOK AT THOSE VOGUES! MAKEOVER MADNESS, THE PARIS VOGUE POP ISSUE, THE SOFIA COPPOLA ISSUE. AND PERMANENT FOOD MEETS VOGUE ITALIA. PLUS - FOR THE EAGLE EYED - ONE SUPRISE COPY OF THE KEANU BOOK :)


Probably is the best selection of superbooks and amazines at any one time in any one place in the whole history of the world.
 
I SHOP The Superbooks. ALL My CHOICE. All MY Life!

THE IDEA SIGNED STORE! PENNY SLINGER! AND LOOTERS. AND MORE PARR. AND PHILIPPE MORILLON ULTRA LUX. THAT'S WHAT THE COLLECTION IS - THE NEW ULTRA LUX! 


Twenty times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

WELL IT HAD TO HAPPEN SOMETIME. DOVER STREET MARKET LONDON IS BACK IN ACTION. IT IS OPEN! WHAT MORE DO YOU NEED TO KNOW? GO!!


Saved a few sold out specials for the IRL opportunity. 
 
I AM GOING To DSM London RIGHT NOW Thank YOU!

SMAK ATTACK! DEPOP SUPER STAR ITEM OF THE WEEK. SNOOPY (AGAIN!) FIRST EDITION OF THE 1969 CLASSIC SNOOPY AND HIS SOPWITH CAMEL. ALWAYS TOO CUTE. 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

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