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ARE YOU? ON THE LIST? THE NEW GLEN LUCHFORD IDEA BOOK PRADA 96-98. WOW! PUBLISHED THIS THURSDAY WITH FIRST COPIES ONLINE AND AT DOVER STREET MARKET LONDON. A MEGA BOOK FROM EVERY ANGLE. 


Well that's the cover all right. But that's all we are showing right now. Let's just build a new list. The first 200 copies arrive Thursday. Subscribers to this newsletter and pressers of buttons - are welcome to buy them all :)
 
I WILL Guarantee Myself A Glen LUCHFORD PRADA 96-98 Book!

THE AIR THAT WE BREATHE. SUPER NEW LOOK SYSTEM ISSUE PRE-LAUNCHES HERE. DOVER STREET MARKET LONDON COMES OUT OF LOCKDOWN ON THURSDAY AND THAT'S WHERE YOU CAN BUY IT. CELEBRATE THE NEW FREEDOM. AS FOR DSMNY AND DSMLA. NO WAITING GAME. THEY GET THEM TOMORROW. 


Yes Juergen Teller shot the cover. That's the System signature. But inside this new issue, cover stars Ibrahim Kamara and Rafael Pavarotti have delivered an eighty-six page super styled fashion photography statement of great intent. 
 

What the world needs now. Eighty pages. All this good.
 

There is another major creative statement in this issue. Mark Lebon. This image, and the one below, top and tail a sixty page documentary in words and pictures and something in between of Mark's working life past and present.
 

Working with Amanda Harlech and in conversation with Jerry Stafford, there are no rules to the Mark Lebon portfolio. A partial history of his 1980's Crunch studio, the pages present themselves in equally chaotic creative fashion. This will be the realest deal for anyone reading today and not quite old enough to be analogous with analogue world. 
 

Different kind of eighties throwback. Amazingly off piste contemporary fashion story with 3 Moncler Grenoble. Johnny Dufort photographs and Lotta Volkova styling. In the mountains. The air that we breathe. 
 
I KNOW I Know IT IS DSM In STORE ONLY AND I Am DELIGHTED

RE-EDITION AW20 CHAPTER TWO. THAT'S RIGHT. THEY HAVE DOUBLED-DOWN AND MADE A NEW ISSUE. THE FIGHT BACK STARTS HERE. THE NEW VISUAL ENERGY OF THE YEAR 2021. IT HAS COME. EARLY THIS THURSDAY TO DOVER STREET MARKET LONDON.


Brianna Capozzi, Haley Wollens, Mrs Aweng Ade-Chuol. Heroes of the amazine. 
 

Inside. The real pleasure of real treasure. A Gary Gill backstage portfolio. The most radical anti-fashion hair styling for Vetements, Balenciaga Mens and Martine Rose, amongst others. Could have been a book! You get it under these covers for £7.99!  
 

Very 2020. The fishtank. Mel Bles photo. Styled by Gary David Moore. 
 

Very 1990. Juergen Teller and Venetia Scott in Romania. i-D originally ran (some of) the pictures. Now they are all here in classic Re-Edition re-edition. 
 

Also meaning that one of the covers of this issue replays our all time favourite pic of Juergen. Magnificent is what Re-Edition is. 
 
I KNOW I Know IT IS DSM In STORE ONLY AND I Am DELIGHTED

XMAS OF THE SUPERBOOKS. HARD TO BEAT COCAINE CONSUMER'S HANDBOOK AND TRANSFORMER AND THE ALIEN MOVIE NOVEL AND UNDER WEARS AND LES IMAGES D'ANTONIONI... IT HAVE NEVER EVER BEEN THIS GOOD!


Probably is the best selection of books and amazines at any one time in any one place in the whole history of the world.
 
I SHOP Superbooks. THAT'S ALL I Do FOR KICKS These Days!

IDEA SIGNATURE STORE! THE ORIGINAL SOLD OUT DAVE SWINDELLS BOOK SIGNED! KIDS SIGNED BY LARRY CLARK! MARTIN PARR BORED COUPLES. JOHN CAGE AND PHILIP GLASS. TRÈS MODERNE!


Twenty times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

SUPER QUICK PREVIEW OF THE NEW HALLUCINOGENIC PLANTS PHOTOBOOTH CAMPAIGN. FIRST IN FRONT OF THE IMAC CAMERA, IT'S OUR FAVOURITE FRIEND EUGENE WHANG! 


The PLANT SEEDS hat. Simple as that. 
 
I WANT Eugenes's SUPERCOOL Lo-Fi Throwback HAT!

STARTING TO WONDER HOW YOU ARE GOING TO PAY FOR ALL OF THESE BOOKS?! HAVE SOMEONE GIFT YOU A GIFTCARD. COMES IN DIGITAL VERSION AND / OR REAL PLASTIC FERGADELIC CARD FLECKED WITH WHAT APPEARS TO BE COCAINE (BUT ISN'T, OBVS). 


IDEA Christmas decoration GIF not included - just getting in practice :)
 
YES Great IDEA THANK YOU I Really Do NEED A GIFTCARD

THE DEPOP SPECIAL THIS WEEK REALLY IS EXTRA SPECIAL. FOUR LOST IN TRANSLATION POSTCARDS FROM OUT OF JAPAN. NEVER SEEN THESE BEFORE. THAT'S FOR SURE. 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE

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