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Welcome to the June Edition of
Grampians E-news

A Message from the CEO

I’m excited to launch our brand new Partnership Prospectus for 2018/19. Partnerships are essential to the success of our region and by working together with local businesses we can create a greater impact. Our 2018/19 Partnership Opportunities provides businesses in the Grampians with cost-effective and well-managed opportunities to grow their business. The funds from these partnerships go directly towards tactical marketing activities that further develop and promote our region.
 
It has been another extremely busy month here in the Grampians, attending both the Wimmera Southern Mallee & Great South Coast Regional Partnership Assemblies and hosting lots of international travel trade and media visits. The two Regional Partnership Assemblies were attended by a number of key MP’s and Ministers and it was wonderful to hear that growing the “visitor economy” was a key priority for a strong and diverse regional economy - tourism is everyone’s business!
 
Our annual Tourism Conference was held in Greater Hamilton this month and with a focus on Innovation in Marketing was designed to help businesses build a marketing toolkit with practical skills that can be used to elevate their business. Our event attracted over 90 delegates, representatives from eight LG Municipalities and industry partners from across Western Victoria! Huge thanks to my team for an outstanding effort and thanks to all the guest speakers including Hugh Koch – MC for helping make our conference such an amazing success.
 
Grampians region featured on the global stage when cooking show MasterChef Australia filmed at Dunkeld’s Royal Mail Hotel this month. Celebrity chefs, food critics and contestants all arrived by helicopter and were joined by “local heroes” to showcase the iconic hotel's new restaurant, Wickens. The episode featured our spectacular destination and highlighted the culinary skills of Royal Mail Hotel executive chef Robin Wickens and head chef Dave Sullivan.
 
It is a fantastic time to be in tourism here in the Grampians and I am looking forward to further strengthening our relationship with local businesses and industry partners.



Marc Sleeman
Chief Executive Officer
Grampians Tourism
WE NEED YOU!
Become a Partner of Grampians Tourism in 2018 - 19
Partnerships are essential to the success of our region. Together we can show travellers why our spectacular Grampians region is a ‘must visit’ destination.

By working together, we can extend and grow your business.  We welcome you to join us for our Partnership Opportunities 2018-19 – a united approach to marketing the region and growing the visitor economy.

All opportunities are included in our annual marketing campaign, gaining you exposure to key target markets.  These packages are for tourism operators or associations.

The Partnership Opportunities 2018-19 is a guide that details the marketing activities that we will implement for 2018-19 – and we want YOU to join us!
Together we do better!

To find out more about the Grampians Tourism Industry Partnership program 2018-19

CLICK HERE
WE ARE HIRING!
Marketing Assistant

Grampians Tourism is looking for a motivated individual to join our team in the exciting full-time role of Marketing Assistant. We're looking for a creative with a strong work ethic to join our team and who can hit the ground running and learn on the job. If you have a passion for all things web, social and tourism marketing, are a great allrounder and want to unleash your creativity and learn new skills, then this will be a great position for you!

How to apply and a detailed Position Description can be found HERE.
GTIC 2018
Grampians Tourism Industry Conference took place in Hamilton last week. This year GTIC was bigger and better than ever before, with over 90 people in attendance. The conference raised important awareness of the tourism industries strengths and areas in need of improvement and highlighted the importance of maps and social media in attracting new business.  A BIG thank you to everyone involved including Southern Grampians Shire, Roxburgh House Catering and Sepplets Wines, we hope to see you all again next year!

5 of the Best Grampians Winter Waterfalls

 
Winter is the perfect time to chase waterfalls! The Grampians is home to many amazing waterfalls and with the extra rainfall over winter you'll find there is plenty of fun to be had - here are a just a few of our handpicked waterfall favourites...
 
To read the full article visit our Blog Page
GRAMPIANS IN THE MEDIA
Grampians Tourism recently hosted Instagram influencer Jesse Chance in the region for a Grampians Peaks Trail experience. 

Jesse is a professional photographer from Perth who has been labeled as one of Perths top 50 photographers. Jesse has also grown a massive social media following and 50,000+. Check out the amazing shots he has taken in the Grampians here.

The Pinnacle
At the top of the Pinnacle, an epic view awaits you! There are a number of walking options to reach The Pinnacle including, the easiest walk from Sundial Car Park, a medium grade walk from Wonderland Car Park or the loop walk starting in Halls Gap. 
Pic by @samil_shoot via #grampians
Mount William
This view that never gets old! From the Mount William car park, it takes a moderately fit person approximately 45 mins to walk to the summit. Enjoy epic views of the surrounding mountains the entire way up. Despite the steep walk, the great views make it a must-see.
Pic by @damian.diviny via #grampians
Ararat Live - Gallie
20th June
Pomonal Village Market
24th June
Hamilton Farmers Market
30th June
Denise Drysdale
3rd July

 
FoRT
4th July
Wine Down Friday at Montara
6th July

 
View All Events
From the grass roots to the innovation of tomorrow, the Vic Tourism Conference (30-31 July) is designed to support and transform the tourism industry on all levels. Held at the newly redeveloped RACV Cape Schanck Resort, we bring together the best minds in tourism, events and beyond for two dynamic days of dialogue, adventure, connection and knowledge.
 
Day 1 – Tourism is…YOUR Business
  • Elevate your business potential
  • Map out sustainable growth strategies
  • Learn from relevant industry case studies
  • Build relationships over dinner
Day 2 – Tourism is…OUR Business
  • Gain takeaways from enriching workshops
  • Problem-solve with fresh, interactive activities
  • Unearth the latest trends
  • Identify key disruptors and their affect our industry
Creating Interactive Content to Inspire Visitors 

 Grampians Tourism has been working with Alpaca Travel (no, they don’t own Alpaca’s!) to create inspiring travel content that helps the visitor in both their travel planning and their journey.  More than just ‘maps’, these interactive itineraries facilitate exploration, not just provide directions from point A to point B. 

So what are they?  See our current examples here
. We are excited to be extending the content for 2018-19 with more engaging content and inspirational and experiential journeys, so stay tuned! We are busy creating content – with so many things to offer in our amazing region, we have almost endless possibilities.

Grampians Tourism has already put together a number of different travel maps, including adventure activities, waterfalls, walks, wine trails and more. With Alpaca Maps and you can share these maps on your website and social avenues with one simple click! Please feel free to share these links in your newsletters to your customers, on your social media channels or via your website. 

 Alpaca Travel has worked with organisations such as Hawaii Tourism, Bendigo Tourism, Margaret River Region andCity of Melbourne – see a City of Melbourne See e
xamples here of what we hope to be developing soon!
 


The Grampians Peaks Trail is a world-class long-distance walking experience of 13 days and 12 nights that showcases the spectacular natural and cultural landscapes of the Grampians National Park. 
Stage One of the trail, a 36km, 3 day - 2 night loop beginning at Halls Gap, passes up through the majestic canyons of the Wonderland Range, with stunning views and rocky lookouts including the Pinnacle. Passing onto the amazing newly constructed Bugiga overnight camp near Mt Rosea.  The trail continues down to mountain forests at Borough Huts and back to Halls Gap.  

Stage Two is a series of trail sections under construction.  With upgrading track sections including Mt Staplyton in the north, the higher sub-alpine vegetation of the Major Mitchell Plateau near Mt William, and the rugged Mt Abrupt in the south.  
  


The iconic long distance walking trail continues to take shape with preparation for the new section of the trail underway, and it is anticipated that new works will commence later in the year.  The designs for hiker camps along the trail are progressing with a number of design options being considered. Additionally, new visitation experiences are being investigated to provide a range of walking and sleeping options for the wider community.


Checkwww.grampianspeakstrail.com.au for trail details and www.parks.vic.gov.au for Grampians National Park access update.



Have you joined 
Grampians Tourism Industry Group?


Keep up to date with all things tourism by joining the Grampians Tourism Industry Group on Facebook. Post, share and connect with other tourism operators and members of local government via this page now! Click here to join.
Halls Gap Hub
 Space Available for Hire 


Grampians Tourism welcomes applications from commercial, community and non profit groups for casual use of the Halls Gap Hub.
For more details, see HERE
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Tourism Australia’s website, australia.com draws business listings from the Australian Tourism Data Warehouse, as does Visit Grampians and Visit Victoria. Make sure you are on board HERE
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Contact us:
Marc Sleeman, CEO
e:ceo@grampianstourism.com.au 
p: 0437 530 148
Erin White, Marketing Manager 
e:marketing@grampianstourism.com.au  
p: 0438 003 162

Georgia Church, Digital & Marketing Intern 
e:digital@grampianstourism.com.au
p: 0438 003 163
Caron Fraser, Account and General Enquiries 
e:admin@grampianstourism.com.au
p: 03 5356 4865
f: 03 5356 4238






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Grampians Tourism · PO Box 81 · Halls Gap, Victoria 3381 · Australia