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Welcome to the September Edition of

Grampians Tourism eNews

A Message from the CEO

Spring has certainly arrived in the Grampians with amazing bursts of bright flowers in our glorious national park and right across the region, and with the Wildflower Show happening on September 29 & 30 this month is a particularly spectacular time to visit our part of the world.

We certainly kicked off the season with a bang; a region full of people for the Seriously Shiraz Wine Festival and then American Express listing Grampians Grape Escape as one of the top Food & Wine festivals to get to in the world! Their editorial website, AMEX Essentials, offers food, travel and lifestyle inspiration to millions of readers worldwide and this kind of article will provide the festival and region with invaluable publicity.

At the end of August we hosted Carmen Smith - Head of International Markets for Visit Victoria, to experience our region and better understand our unique selling propositions. International tourism is important to the Grampians region as it helps balance out domestic holiday patterns and as international travellers are not focused around weekends will help level out seasonality. In 2018/19 there will be a new focus on China, Japan and India to help continue growth in international visitation.

On that note, it was fantastic to represent Great Southern Touring Route, Grampians region and Victoria at the 16th edition of Tourism Australia’s India Travel Mission (ITM18) in Jaipur last month. Read more about it in the GSTR update below...

With school holidays just around the corner a visit to the Halls Gap Zoo is a must. As the largest regional zoo in Victoria, this Halls Gap attraction is certainly a jewel in our tourism crown! The zoo will be holding a fundraising sausage sizzle to celebrate International Rhino Day on the 22nd of September, the first day of school holidays. This event will assist their efforts to add a rhino to their animal family, which would be a huge asset for this prominent Halls Gap attraction and I encourage everyone to support it.

We've had some great media opportunities recently with TV personality Sam Mac from Channel 7 hosting Sunrise live from Ararat, and Melbourne Age journalist Richard Cornish visiting Wartook. Opportunities like these put the spotlight on our region's unique features and provide great content for us all to share.

So this month get out in the sunshine, be a tourist in your own backyard and make the most of all that's on offer in the Grampians - there's lots!

Marc Sleeman
Chief Executive Officer
Grampians Tourism

Seriously Shiraz: A Fantastic Weekend for the Region
The annual Seriously Shiraz event  was hugely successful this year attracting visitors and showcasing our world-class wines. It was a true collaborative effort between Grampians Winemakers Inc, Ararat Rural City Council, Northern Grampians Shire Council and Grampians Tourism and shows what we can achieve when we all work together!

Read more HERE

GGE 2019 Early Bird Tickets are on Sale!
The annual Grampians Grape Escape will be in it's 28th year in 2019 and Early Bird tickets are now on sale at 15% OFF until September 23.

In a recent AMEX Essentials article titled Wine Time: 14 Fantastic Grape Harvest Festivals, Grampians Grape Escape shared the spotlight with festival greats from Rjojo Wine Harvest Festival in Spain which has been going for 900 years to the worlds biggest wine festival in Germany, Dürkheimer Wurstmarkt. 
Event Organisers, Board Members and Exhibitors, through to Sponsors, Festival Goers and Local Operators, should all be very proud of this achievement, well done!
You can read the article HERE.

"Homegrown Events" like GGE inject significant dollars into the visitor economy, with this event showcasing our regions people, produce and place and being a key driver for people to visit the Grampians region.

Be sure to jump onto Grampians Grape Escape Facebook Page and share the news across your social pages.

Stay tuned for details in the next edition of eNews regarding our new destination marketing campaign – “Grampians Way
Why visit The Grampians?
The breathtaking landscapes and diverse attractions from all corners of the region speak for themselves. And our campaign brings them to life. The Grampians Way brand platform is designed to connect with audiences on a deeper emotional level as well as the rational. Grand visual statements are paired with thoughtful emotive observations, that tap into the mindset of those seeking a truly unique brand experience. From epic to intimate, everything we do is meant to capture the range of experiences, when you unleash your spirit of adventure, The Grampians Way.
The campaign includes digital and social campaigns, media partnerships including The Urban List and Smooth FM radio, competitions, e-newsletters and collateral.
Industry will be able to access a “Grampians Way Industry Toolkit” that will help you to leverage the campaign and shareable content that we produce.
Grampians Wildflower Show 2018
The 80th Grampians Wildflower Show will be held over the last weekend of September – Saturday 29 and Sunday 30. Please note the change in dates to the last weekend in September rather than the first weekend in October.

There will be regular guided walks through the Grampians Flora Botanic Garden. Self-guided drive and walks guides and will run as well as a couple of tag along “Orchids and other Wildflowers” tours further afield.

Learn more HERE


Sunrise with Sam Mac

6 Reasons to Visit Wartook

Some fantastic recent exposure for Ararat by Channel 7 with Sam Mac hosting
nationwide live breakfast program Sunrise and 6 Reasons to Visit Wartook by journalist Richard Cornish featured in The Age and The Sydney Morning Herald.

Read the article HERE


Tourism Australia has launched a new A$10 million campaign targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences.

Find out more HERE

Do you market in the EU? Update on Privacy Rules

On 19 September from 10.30 - 11.30am, VTIC in conjunction with Visit Victoria will be hosting a Webinar to provide educational information and awareness on the European Union General Data Protection Regulations (GDPR) and their relevance to Victorian tourism stakeholders.
It’s important information for tourism businesses and we urge industry partners to attend.

Register HERE

Great Southern Touring Route Update:
India Travel Mission 2018

It was fantastic to represent Great Southern Touring Route, Grampians region and Victoria at the 16th edition of Tourism Australia’s India Travel Mission (ITM18) in Jaipur last month.
With 75 Australian tourism businesses meeting with 87 travel companies from across India, ITM 2018 was an excellent opportunity to re-connect with old buddies and develop new partnerships in this exciting market! Indian outbound travel is currently growing at 18% and in 2017/18 25 million Indian tourists travelled abroad. This figure is expected to reach 50 million by 2020 and we need to ensure our region is well represented to capitalise on this booming market.

Great Southern Touring Route Update:
Corroboree Asia 2018

Erin White, as Director and South East Asia Representative for Great Southern Touring Route,  recently attended Corroboree Asia 2018 and together with our China representative, met with over 300 frontline travel agents for these countries to strengthen their specific product knowledge and enhance their ability to promote and sell the Great Southern Touring Route.  
Hosted by Tourism Australia in partnership with Destination Gold Coast and Tourism and Events Queensland, the trade event combines training workshops, business appointments and networking functions exclusively for qualified Aussie Specialist agents from Greater China, Japan, Korea, India, Malaysia, Indonesia and Singapore.

The event provides us with valuable market insights and leads for GSTR partners. There is a significant emerging self drive market from these countries.

Read all about the event HERE

Barangaroo Wines
Burning of the Canes
Saturday, 13 Oct 2018


The Grampians Peaks Trail is a world-class long-distance walking experience of 13 days and 12 nights that showcases the spectacular natural and cultural landscapes of the Grampians National Park.

The iconic long distance walking trail continues to take shape with preparation for the new section of the trail underway, and it is anticipated that new works will commence later in the year.  The designs for hiker camps along the trail are progressing with a number of design options being considered. Additionally, new visitation experiences are being investigated to provide a range of walking and sleeping options for the wider community.

Click HERE for the latest updates from Parks Victoria.

Check for trail details and for Grampians National Park access update.




Keep up to date with all things tourism by joining the
Grampians Tourism Industry Group on Facebook.
Post, share and connect with other tourism operators and
members of local government via this page now!


Click here to join now!

Halls Gap Hub
 Space Available for Hire 

Grampians Tourism welcomes applications from commercial, community and non profit groups for casual use of the Halls Gap Hub.
For more details, see HERE

Are you appearing on

Tourism Australia’s website, draws business listings from the Australian Tourism Data Warehouse, as does Visit Grampians and Visit Victoria. Make sure you are on board HERE
#grampians #grampianspeakstrail
Contact us:

Marc Sleeman, CEO 
p: 0437 530 148
Erin White, Marketing Manager  
p: 0438 003 162

Amanda Cochran, Digital & Marketing Assistant
p: 0438 003 163
Caron Fraser, Account and General Enquiries
p: 03 5356 4865
f: 03 5356 4238

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