Like you, I have an interest in fashion. What I wear is important to who I am, how I feel, and identifying with other people. But more than that, as someone working in the media in Auckland, I always wanted to be on trend, in fashion and looking good.
This made me somewhat of a shopping addict, yet most of the time I still didn’t feel entirely happy with how I looked. Not only that, I had a very strong sense that something wasn’t right with the world of fashion – how was it possible to buy clothes for so little so often? Those bargains were just too good to be true.
I moved South to Queenstown, and went back to university as a distance student. It was while researching for an assignment, that I came “face-to-face” with the true cost of fast fashion. What I found along my academic virtual travels really upset me – sweat shop factories, toxic dyes, child labour, completely unsafe working conditions, you name it, it was all there. I just thought to myself, this is so unfair, and so unnecessary.
When I started looking for ethical and sustainable clothing brands I found them to be limited and just unattractive to me. It seemed that you were either into fashion or into ethics/sustainability. But I knew there must be more people like me, who care about fashion as much as they care about ethics.