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Gap Bridging


Every non-fiction book title in the book store makes a promise to a prospective reader.

The author promises to bridge a gap in the reader’s knowledge, skills or abilities.

The reader believes they will be changed by the time they turn the last page.

Your audience is also asking you to make and fulfil promises.

What gap does your product or service help your audience to bridge?

Who are you promising your audience you can help them to become?

Image by Michal Balog

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Gap Bridging Dec 18, 2019
Needs And Wants Dec 16, 2019
A Question Of Choices Dec 13, 2019

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Find out how Bernadette's books, products and services can help you to unlock the value in your story.

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