Community Health Center, Inc. Uses Animation to Keep Kids Enrolled in Medicaid
When Community Health Center, Inc realized that a large percentage of their patients under the age of 19 were not being re-enrolled into Medicaid, the organization applied for, and received, a grant from the Childrens Health Insurance Program Reauthorization Act (CHIPRA) to implement a highly successful, preventative program, focused on the retention of these patients. Through the use an innovative marketing and outreach campaign, paired with an automated redetermination system, renewal numbers within CHC are currently at 95%.
The marketing strategy utilizes a diverse mix of media best suited to reach our patient population, including radio, cable television, social media, online and print. An animated PSA was created, in both English and Spanish, to cut through the “clutter” and best fit the programming and audience of the specified television stations. It can be viewed below. In addition, Facebook advertising was utilized to target likely parents and encourage them to check www.qualify4care.com.
 
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