La-La Land, Circa 1970
“… the ownership of luxury items – dishwashers, clothes dryers, air conditioners, etc. – is particularly sensitive to income level.”
Welcome to the Los Angeles/Orange County area in 1970.
We found in the Library of Congress this remarkable survey of consumers’ adoption of machines, appliance and devices as of forty-six years ago.
Forty-seven percent of households had a color television. Sixty-nine percent had a black and white TV.
Income level really mattered. Seventy-five percent of the wealthiest households had color sets, while eighteen percent of the poorest had color sets.
As many as thirty-three percent of households had a refrigerator without a freezer. Fifty-nine percent had a washing machine, so forty-one percent didn’t.