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Welcome to the November edition of Bottom Line.


Donors are increasingly looking for impact, and in 2023 that will need to be a priority for your projects. We start this edition of Bottom Line looking at: 

Scroll down for:

💸 Today is #GivingTuesday! Consider donating to your local media outlet or a media development organisation close to your heart. ❤️

As always, let us know if you have any suggestions or feedback for input in the newsletter or for the Fundraising Guide. Bottom Line will be taking a break in December. If you missed out on any of our earlier issues, you can find links to them here. See you all in 2023!
Anne Marie Hammer
Director of Membership Services



What is ‘impact’ in media development?

Impact is defined differently depending upon the kind of outcomes a media development organisation is seeking. 

GFMD defines the impact of its work as engagement, increased cooperation, and effective collaboration. By contrast, one of our members, the Organized Crime and Corruption Reporting Project (OCCRP), an investigative journalism platform, defines impact as increased accountability

These different definitions require different measurement tools. GFMD has developed an in-house 'engagement log' and scoring system to track and measure interactions between GFMD, donors, members, and partners. OCCRP has developed specialised tools for measuring increased accountability, which you can read about here.

For further inspiration GFMD has collated a series of case studies that demonstrate effective or innovative media development approaches to project design, measurement, evaluation, and learning. GFMD has also produced its own case study (aimed at donors) analysing how OCCRP evolved the way it measures the impact of its work.


Tools you can use to define and measure impact

Once you have defined ‘impact’, you will need to monitor and evaluate your progress, and implement lessons learned. This is known as “monitoring, evaluation and learning”, or MEL

The Fundraising Lexicon section of the GFMD Fundraising Guide contains many MEL tools and resources. It will help you understand the jargon and technical terms used in the fundraising process. We have summarised some of the takeaways below.

Monitoring, Evaluation and Learning

The three key processes for producing evidence of impact are monitoring, evaluation and learning (often referred to as MEL). They are often grouped together and can be accessed in the section on Application Forms.

✅ Monitoring is a regular activity that generates insights into a project’s progress and allows implementing agencies to learn from stakeholder feedback and, where necessary, recalibrate activities in line with this feedback.

Evaluation tools can include opinion polls, surveys, online audience analysis, and focus groups

✅ Evaluation usually comprises objective quantitative and/or qualitative research aimed at ascertaining whether or not a project has met its declared targets (as established through indicators for success).

A good example is analysing how people use your social media platforms and adjusting the types of content you post.

✅ Learning, examining lessons learned throughout a project, enables implementing organisations to align planned activities as closely as possible to the perceived needs and interests of stakeholders. This ensures that projects are properly adaptive, evolving over time.

An example of ‘learning’ is adjusting an activity in response to feedback received through a survey.


Further resources

Are there any application terms or concepts that you'd like to see included in the Guide? Let us know by filling out our feedback form or email Anne Marie Hammer.
European Journalism
Deadline: Dec. 12
Fund for Investigative Journalism
Deadline: Jan. 18
European Parliament
Deadline: Jan. 26
Earth Journalism Network
Deadline: Jan. 01

Find more funding opportunities on our website. 

European Commission

The European Commission helps to shape the EU's overall strategy, proposes new EU laws and policies, monitors their implementation, and manages the EU budget. It also plays a significant role in supporting international development and delivering aid.

Funding opportunities: Applications are made using prescribed templates and, for the most part, submissions can be made online. All calls for proposals and tenders are announced through the TED tendering portal or the International Partnerships online platform.


If you are thinking of applying for an EU grant, keep in mind that:

❗Smaller organisations often say that they find the volume of paperwork required for some EU bids unmanageable
❗Others are discouraged by the perception that these funding programmes are something of a lottery.
❗Very little coherent feedback is given for unsuccessful applications.

For tips on how to deal with the EU application process, see GFMD's webinar on Challenges of Applying for EU Media Funding.

And check out the GFMD Fundraising Guide's module on common templates for information on how to use the EU Commission's most common template for media development funding applications. (Please note that this section is available to GFMD members only.)

See GFMD’s full profile on the European Commission here.


After 260 journalism innovation grants, Google has decided smaller and quicker is better

Google has been distributing innovation grants for eight years. Applying what it has learned, the tech giant has begun prioritising small but impactful projects that are “collaborative and replicable”. This article, by Poynter Institute media business analyst Rick Edmonds, explores the new strategy with Google News Initiative (GNI) Head of Innovation, Ludovic Blecher. 

One of the examples in the article is the data-driven news organisation Crosstown L.A. It has developed 110 hyperlocal newsletters "drawn from a shared data set" that tell stories about traffic, crime and air quality across Los Angeles. And their concise newsletters are adaptable to other cities, too.


Mozilla Launches First-of-its-Kind Venture Fund to Fuel Responsible Tech Companies, Products

Mozilla has launched Mozilla Ventures - a new impact venture fund for early stage start-ups. The venture’s Managing Partner Mohamed Nanabhay says it aims to support companies working to solve online challenges such as misinformation, censorship, and security. An initial $35 million will be invested early next year in internet companies whose values align with the Mozilla Manifesto.

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