QR codes are visual calls to action transforming information exchange. Are you up on the latest?

Has the whole world gone QRazy?

What do Nordstrom, American Express, MoMA and a Seattle realtor have in common*?

They’re all using Quick Response (QR) codes, the two-dimensional (2D) matrix barcodes that are changing the way information is exchanged (think retail barcode but with lots more data).

Just scan a QR code with your camera-enabled Smartphone and app and instantly link to the intended Web site; add an event to your calendar; upload contact information (try scanning the code below); even get GPS coordinates.

Um...what's a QR code? 
Check out this QR code 101 and guide to QR code types for the lowdown.

Why QR codes are pretty freakin’ cool:
  1. They're a visual call to action. Powerful.
  2. They make taking action easy. What's more likely: you type in all my contact info, or you scan it in one click?
  3. It's space age, admit it. Can't you picture Judy Jetson scanning a party poster, adding the date to her calendar then broadcasting it to all her friends with a few taps on her handheld device?
Okay, the Jetsons didn't have Facebook, Twitter or e-mail but you get my point.

QR codes have been around for a while, but now they seem to be everywhere. Take a look, and let me know what you think.

Until next time,


P.S. As always, for regular snacking (*and more on these QR code examples), visit my blog.

Think QR codes are just for kids?
“We do not stop playing because we grow old; we grow old because we stop playing.” George Bernard Shaw 


On today's theme...

Who's Using this Stuff?

This nifty infographic (you know how I love infographics) explains the who, how and where.

QR Codes, DIY

Making your own QR codes is a snap. QR Hacker makes codes super snazzy. ZXing Project codes hold more data but are B&W. Here's a few more generators plus popular QR readers. Making money from these little gems is another matter entirely. 

QR and...Fashion Week?

Yes, codes and couture are now intermingled. The New York Times gives the scoop on this and more. The possibilities sure do seem endless - check out more cool designs.

Deb Arnold partners with corporate leaders, using strategic communications and consulting
to solve business challenges and win recognition, inside and outside the organization.

Copyright © 2011 Deb Arnold, Ink., All rights reserved.