Welcome to the Creative Quill Newsletter, brought to you by Laura Orsini and Write | Market | Design. We use this vehicle to share tips and ideas on creativity, writing, and book marketing for self-publishing authors. If you'd like us to address specific topics, please be sure to let us know.

FEATURED ARTICLE                                                                                                                                          SEPTEMBER 2014

 A big launch party impractical for you - or your readers? Think virtual!

by Laura Orsini 

Although it's always fun to throw a big party to celebrate your book's release, sometimes this isn't the most practical thing to do. Perhaps your budget doesn't accommodate such an event. Maybe you just don't have time to plan a big party. It could  be that the bulk of your readers are not in your back yard, but on the other side of the world.

As book tours have moved online, it's also becoming more common for authors to hold virtual book launches.

Such is the case with my client, Maxine Attong, who is getting ready to launch her second book, Lead Your Team to Win: Achieve Optimal Performance by Providing a Safe Space for Employees. Maxine lives and works in Trinidad, but she has lots of clients on the East Coast of the United States and throughout the UK. For her, a virtual launch makes perfect sense, and we're planning a good one for Friday, October 3rd at noon, EDT. 

The SAFE SPACE concept teaches all members of a team the power of respect and allows every team member to take risks, learn, grow, and ultimately perform at optimal levels. I believe Maxine's book truly has the power to make a difference in many people's lives because the SAFE SPACE is a place specifically designed for dreaming on the job. Team members dream of the way they want their organization to look and feel, and then plot projects to make it so (kudos to Captain Picard). In the SAFE SPACE, the impossible is converted to the possible. The SAFE SPACE is the team's think tank, a place for risk-taking. The leader prompts the team to be ridiculous in its thoughts and go for the big ideas. People come in thinking failure is an option, and leave with the confidence to try.

As a leader in the self-publishing arena, I believe in Maxine's concept. I challenge you to take her 13-question quiz to determine whether your own team (even if your team is just you and your virtual assistant) are ready for the SAFE SPACE. If you take the quiz and find your team is missing a few important characteristics necessary to create a SAFE SPACE, don't worry. Just be sure to register for Maxine's virtual launch webinar, where she and several special guests will be discussing her book and answering any questions you may have about this whole idea of creating a SAFE SPACE.

In addition to Maxine's fantastic book, when you purchase on the day of the launch, Friday, October 3rd, you will also receive free gifts from several other leadership trainers and experts, including an eBook copy of my own book, Practical Philanthropy: How 'Giving Back' Helps You, Your Business, and the World Around You. Additionally, if you are unable to attend this event as it happens, a recording will be made available for anyone who registers.

REGISTER for Maxine's virtual launch party HERE.


If you're getting ready to launch your book and think a virtual launch might work for you, drop us an email at or call us at 602.518.5376 for your complimentary 15-minute consultation. ■

NEXT MONTH: Putting Your Book Marketing Plan on Paper
Clients we're supporting...

Janine Finney and her daughter, Lory Muirhead, are believers in mulitlevel marketing because they know, first-hand, that it works! If you've poo-pooed the idea, you may want to rethink that position once you've read this book. Learn more:
Blogs we're following...

If you want the best advice available on every aspect of book design and many sides of publishing, this blog is not to be missed. Joel Friedlander offers templates, a monthly ebook cover design contest, and more helpful information than you can possibly digest. 
Sites we're using...

How often do you find yourself trying to schedule a simple meeting or phone call with three or more people, and it turns into a giant project management feat? This site makes scheduling a breeze. You select the times that work for you, email the link to the others, and the one or two that work for everyone are easy to see. Visit to schedule your next meeting. 
Resources we're recommending...

If you're in the Phoenix area and need a place for a small private event, I highly reocmmend Sun Up Brewery, located at 322 E. Camelback Road. The food is excellent and the staff is superlative. The Phoenix Publishing & Book Promotion Meetup has been meeting there since January, and we couldn't be happier! Call and ask for Mollie or January.

Conferences upcoming...

Hosted by the self-publishing master himself, Dan Poynter, the 2014 Self-Publishing Book Expo is right around the corner, on Saturday, November 15. You can't beat the $100 registration price (goes up to $125 after Oct. 15), and if you're willing to explore New Jersey or the outer bouroughs, your hotel doesn't have to break the bank. Well worth the trip from anywhere.

Contests for submitting...

The National Indie Excellence® Awards was created to help establish self-publishing as a proud, legitimate, and strong facet of the publishing industry. Entries are now being accepted for the 2015 contest. Sumission deadline is March 15, 2015. GUIDELINES
Books we're reading...

I recently joined my very first book club, and this was one of our most recent titles. The book is exceptionally well written, conveying aspects of slavery that cause your throat to catch, just imagining the horror. While the book largely focuses on the abolitionist work of two white woman from a slave-owning family, the fact that the author is white did not escape my notice. Wished we'd had some people of color in our book group to lend another interpretation.
Movies we're watching...

With all the high praise heaped on this film, pre-release, I had to see it for myself. Just for the record, I really do enjoy movies. Just not this one. At all. I know I'm in the minority, but I stand by my view that it's WAY too long, Patricia Arquette overacts in virtually every scene, and while the movie-making may be noteworthy, the movie itself is not. On the other hand, just caught a quirky little indie film on cable, Adult World. The critics didn't much care for it. I thought it was fresh and sweet.
Freebies we're offering...

Far too many new authors wait until they have their books in their hands to begin thinking about marketing. The best time to start marketing is when as soon as you write the first sentence of your book. This 13-page special report will walk you through all the steps of planning a successful book launch - including a VIRTUAL LAUNCH - so that you  have readers ready and waiting...
Places Laura's speaking...

If you know you "should be" using social media to promote your book, but you're not sure of the best platform or how to get started, this free workshop may be just what you're looking for. I'll be presenting Social Media for Authors: Life Beyond Facebook on Saturday, October 11th at the Saguaro Public Library in Phoenix. 9:30 a.m. Info here.

If your book is still in your head, it's time to release it! This fantastic workbook will walk you through every step you need to write, publish, and launch a professional book you can truly be proud of. Stand out from others in your field by writing the book that demonstrates your expertise! Just $19.99 to take the first real step toward becoming a published author! Get YOURS!
Writing means sharing. It's part of the human condition to want to share things - thoughts, ideas, opinions. 
Paulo Coelho

Reserve your table NOW for the Holiday Author Event - a multi-author book signing/meet-and-greet event. Saturday, December 6th at The Pressroom, 441 W. Madison Street in Phoenix. Take a whole table or share - there are 3 levels at which to participate. - click the AUTHOR SIGN-UP link. Sponsorship opportunities available. Not an author? Refer 2 who register for the event and receive a complimentary half-page ad in the event program to promote your own business or service.

Wishing you continued peace & prosperity -

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