Case Studies from Mega Brands Offer Entrepreneurial Lessons
Ben & Jerry's ice cream is a summertime staple, but its co-founders didn't always plan to disrupt dessert. Their first idea? Going into the bagel business. In an interview this week with Boston Public Radio, Harvard Business School Professor Nancy Koehn talks about the entrepreneurial lessons in the case studies of three mega brands. Her big themes: the value of experimentation, understanding your market and growing at the right pace. Concocting the next iconic flavor is a little different from building the next patient engagement app or health-tracking device, but Koehn offers up some great nuggets for entrepreneurs and innovators in any industry. Take a look!