Issued: December 1, 2015
â€‹PICTURES: Pictures of Valeria for media use can be downloaded HERE
Loughton Music Academy teacher is 'the voice of Peroni Nastro Azzurro'
A teacher at Loughton Music Academy has become 'the voiceâ€™ of Peroni Nastro Azzurro', the worldâ€™s No 1 premium Italian beer after being chosen to sing the 'title song' for the brandâ€™s new global advertising campaign.
Valeria Pozzo, who is a violin and piano teacher and Head of the String and Woodwind Department at Loughton Music Academy based in Loughton, recorded the track at an iconic recording studio in London.
Outside LMAT she works as a singer/songwriter.
She released her debut EP last year and is currently gigging around London and Europe with her band and writing new original material for her next album.
Valeria said: "Around November last year a friend who works in the advertising field asked me if I was available to record a demo of an English/Italian version of the iconic song â€˜Here Comes The Sunâ€™, the soundtrack chosen by The Bank, Peroniâ€™s advertising agency, for their new campaign Vita al Mare.
"The Bank liked our demo and so invited us to play the song live for a surprise intimate gig showcase to the SABMiller marketing team.
"We played our acoustic version of â€˜Here Comes The Sunâ€™ with violin and guitar, standing in front of six people from the company and singing right next to a roaring fire in a wonderfully Christmassy country house!
"Outside it was almost snowing and â€˜Here Comes The Sunâ€™ must have warmed their hearts!"
Valeria went through an audition and studio sessions with Simon Bass, the music producer for the project, during which she met the musicians who were going to record with her.
Valeria said: "This is my first advertising experience. It has also been the first time I got to record at such a famous recording studio.
"It was also the first time I was able to record a track in Italian. My debut EP â€˜Here I Live and Breatheâ€™ is all in English."
The global advertising campaign takes consumers to Italyâ€™s most iconic coastal destination - Capri. The island is known as a haven for stylish, influential and famous individuals who have travelled there for over 2,000 years.
The company noted that the recording of the song coincides with the song's 45th anniversary. It was originally recorded on July 7, 1969.
Claudia Falcone, Global Brand Director for Peroni Nastro Azzurro, said: "We were very pleased to work with up-and-coming Italian talent Valeria Pozzo.
"Her rendition of â€˜Here Comes The Sunâ€™ is a unique Italian reinterpretation of the song which perfectly captures the effortlessly stylish way in which Italians enjoy life by the sea.
"As part of Peroni Nastro Azzurroâ€™s commitment to giving back to Italy, a conscious decision was made to support an emerging talent who represents the future of Italy.â€
To see the advert visit Valeria's website www.valeriapozzo.com or Facebook music page www.facebook.com/valeriapozzomusic
BIOGRAPHY - VALERIA POZZO
Born in Pordenone (Italy) in 1987, singer-songwriter and multi-instrumentalist Valeria Pozzo grew up surrounded by music. Inspired by her mother, who is a classical pianist, Valeria picked up the violin at the age of six.
She also soon shared her father's love and appreciation for singing, guitar and classically trained in Violin at the Venice Conservatory 'Benedetto Marcello'.
Valeria has been playing professionally with several orchestras since a young age.
In 2007 Valeria had the opportunity to become a vocalist of one of Italyâ€™s best renowned vocal group, the 'Luca Pitteri & VGE Vocal Project', with whom she often appears on Italian TV shows singing with Charice Pempengco for the European release of the single â€˜Note to Godâ€™, and two series of the show â€˜Io Cantoâ€™ (Canale5), singing with Katherine Jenkins, Renato Zero, Claudio Baglioni and many more.
She also participated in the recording of the album â€˜Io Canto Christmasâ€™ associated to the show.
Valeria was invited to perform for the Italian Embassy in Karachi in 2008 for the Gala Event of the First Celebration of the 'Womanâ€™s Day' in Pakistan and to play in other Gala events in Islamabad to raise funds for the International Association 'Smile Again'.
In May 2014 was invited to perform in Lahore and to record a session for Coke Studio Pakistan, produced by Rohail Hyatt.
In 2011 Valeria moved to London and after only a few years in the UK has already had some great experiences and she had the chance to work on various projects, collaborating with many great musicians (Neil Cowley Trio, Antonio Forcione, ESKA, Nick Zinner), in some great venues and on radio shows (BBC Introducing, The Barbican, The Royal Festival Hall, The Purcell Room).
In February 2014 Valeria released her debut EP â€˜Here I live and Breatheâ€™ collaborating with the Italian producer Marco Anzovino and songwriter Samantha Jones.
Since the release of her album, she has been gigging regularly in the UK, Italy, Belgium and Spain.