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TOWER

Those not lucky enough to live in Cayman could easily fall into the trap of thinking that life on our islands moves at a slow pace and that a big event constitutes the decorating of a roundabout – but have you seen it?? It IS very cool!
 
But life in Cayman is far from dull. It is especially at this time of year I am regularly reminded of how inspiring, giving and active our lovely community can be.
 
We have those inspirational shaved heads to support childhood cancer, Pilates for Pink and a packed gala at the Ritz to fight breast cancer (early detection is vital in having a successful outcome – book that mammogram now!), Feed Our Future’s Annual Island Roast and the Rotaract Club Grand Cayman raising awareness and funds for polio. People everywhere doing what they can to help others and make the world a better place.

Out on the road people are pounding the pavement in preparation for the Cayman Islands marathon and the Mercuryman half-iron and international distance triathlons - among the many sporting events that keep us fit and healthy but also raise money and awareness for great causes.
 
And we like to have fun – Pirates Week is on the horizon and Taste of Cayman just around the corner. Two great festivals that help celebrate our heritage, culture and deep love of cook food.
 
And as if that’s not enough … we have the last months of hurricane season to keep us on our toes.
 
Thanks for being so awesome Cayman. Stay safe people.

What's trending at Tower...

Tower wins Taste of Cayman

We are proud to announce that the Cayman Islands Tourism Association has selected Tower as the event management team for Taste of Cayman 2017. The festival will be held Saturday, January 28th, 2017 on the Festival Green at Camana Bay. We are extremely excited for the opportunity to work on this staple event in the Cayman Islands' social calendar. See you there!

Cayman Finance celebrates students

The 2nd annual Cayman Finance Student Education and Work Experience Programme has come to an end. Students were given the opportunity to attend workshops, be mentored by senior members of the financial services industry and participate in month long work placements. We were proud to see all of our hard work on this initiative pay off at the recent celebration event.

Mercuryman announces 2017 charity

We recently worked with the Generali Worldwide Mercuryman committee to announce that the proceeds of the January 2017 triathlon will once again go to the Stroke Warriors of Cayman, a charity dedicated to raising awareness around stroke in our community, and supporting those affected locally. Read more about the charity here.

#TeamTower

Meet Kirsty!

Kirsty MacGeoch is the most recent addition to #TeamTower. She comes to us from Scotland with a wealth of experience gained from working with high-profile clients such as Hendricks' Gin, Swarovski, Omega and Grey Goose Vodka. Kirsty is joining the team as an Account Manager, and will be taking the lead on a number of our clients. 

Ileana Ebanks promoted

Ileana Ebanks first joined #TeamTower as an intern, and clearly she fit right in as she has now officially been promoted to Graphic Designer three years later. Ileana is one of our resident design gurus, so if you are looking to create something beautiful but can't quite get the idea to fruition, she's your gal! 
EVENTS

1-31

oct 2016

Restaurant Month
 

CITA's Restaurant Month promotion runs for the entire month of October. 20 restaurants will be participating, with great deals on both lunch and dinner. Find out more here.

8

oct 2016

Pilates for Pink

Energy Essential Fitness' annual event to fight against cancer is celebrating its 10th anniversary. Fill out the registration form and find more information here.

20-22

oct 2016

Cayman Islands
Healthcare Conference

Cayman’s annual Healthcare Conference is in its seventh year. The conference will be held at The Ritz-Carlton and will have the theme 'The Chapters of a Healthy Life'. Register here

28

oct 2016

The Word's Greatest
Happy Hour

The Rotaract Club of Grand Cayman is hosting a happy hour at Hard Rock Cafe to build awareness about fighting polio and raise funds for Polio Plus. Click here to find out more.

local love.
Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

Pilates for Pink

We are excited to once again be working with Energy Essential Fitness on the tenth anniversary of Pilates for Pink. The event is held every October to raise funds for the Cayman Islands Cancer Society and breast cancer awareness. This year, the event will be held from 9-11 am at The Arc at Camana Bay on Saturday, 8 October.

World's Greatest Happy Hour

Rotaract Club Grand Cayman is hosting a happy hour at Hard Rock Cafe to raise awareness on and funds for polio. Tower assisted with the design work and created a flyer, social shares and a t-shirt for the event, which will be held on 28 October. Read more here and follow RCGC on Facebook

BLOG > 6 Steps to a Successful Event

#TeamTower have more event projects than ever on the go right now, so it seemed only fitting that we share some of our wealth of experience. Here are a few tips to bear in mind when planning your next event:

 

PLANNING
As the saying goes, “If you fail to plan, you plan to fail”. It is important to hash out the key purpose and goals for your event. Plan out your event budget, identify key responsibilities for each member of the team and the tasks that need to be competed along the way. A project timeline, highlighting key milestones and deadlines, is a must to ensure your event goes off without a hitch.
 
LOGISTICS
Once you have the date and venue confirmed, it’s time to start identifying who the key stakeholders in your event will be. These may vary depending on the type of event you are planning but could include sponsors, speakers, media and venue partners. Make sure all key logistics are confirmed: venue, food and beverage, entertainment and schedule. Be sure you don’t forget the details – especially any legal and safety requirements.
 
SPREAD THE WORD
Whether you are planning an intimate event with an exclusive guest list, a 3 day conference or a food festival ;-), you will need to devise a strategy for gaining the attention of potential attendees. This may include devising a media plan, utilising social media or rolling out a creative targeted advertising campaign.
Use your email database if you have one or take the opportunity to build one if you don’t. Leverage your existing relationships with stakeholders and seek out influencers to join your campaign.

STAY ON TRACK
When organising events, we use multiple tools for project management, media, content planning and internal communications to ensure our projects stay on track. Use technology – we are particular fans of Trello, Smartsheet, Formstack and Survey Monkey when it comes to planning and executing events from start to finish. Hope for the best, plan for the worst and always be prepared for bumps in the road. Stay flexible and always have a Plan B at the ready.
 
DELIVER / ENGAGE
Our goal is increasingly moving towards delivering experiences for our event attendees rather than simply executing the logistics. We believe in creating events that are unique, memorable and shareable. Consider how you will engage attendees at your event and make it one to remember. Use an event hashtag to increase engagement and generate a buzz on social media.
 
EVALUATE / DEBRIEF
It is important to document your event. Gain feedback from attendees and stakeholders to evaluate what worked and what didn’t. A post event attendee survey is a great way to do this. Prepare post event reports for all relevant stakeholders to show off your great results.

favourite
local restaurant?


Sunshine Grill
Thai Orchid
Agua - for the ceviche!
Papagallos

star trek
or star wars?


Both!
Star Trek - the reboot of course
Star Trek of course!
Neither

favourite
digital newsletter?


Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

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