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After a couple of months with the team moving through the revolving vacation door, we’re all back from our various summer vacations and it’s a full house – albeit sadly without cute Uncle Jesse. 

I love to travel. I love the rush I get when the plane touches down in a city that’s just waiting for me to discover its backstreets and bars. I love hearing different languages, eating different food and meeting great people along the way. The adventure. The unknown.  Something new and unexpected.
 
Because travel broadens your mind in so many ways, when I return to work after a holiday I find I’m overflowing with new ideas and inspiration. I come home and home is the same. But I am changed.

Travel makes me more creative. It gives me a fresh perspective on things. And it’s not just me. The team have all returned with tales of things they saw or experienced that we think we can bring to or adapt for Cayman shores. We have stories and memories that will help us think about doing things a different way.

So next time you think you don’t have time for a vacation because it will affect your work, stop and think how it COULD affect your work.
 
As Mark Twain reportedly said – "Throw off the bowlines, sail way from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."

What's trending at Tower...

Harneys van wrap

Recently, we designed a van wrap for our client, Harneys. They wanted something professional but still fun that could be used to draw attention to their brand and help them stand out from their competition. You may have seen it while driving around the island already. If not, keep an eye out for it and let us know what you think.

Mercuryman rebranding

It’s that time of year when we are busy working towards January’s Generali Worldwide Mercuryman. Our first order of business was a complete rebranding in honour of the 5th anniversary of the Cayman Islands’ only half iron distance triathlon. Have a look at the fruits of our labour on their Facebook, Twitter, Instagram, and website. And if you prefer swimming, cycling and running to sitting on the couch eating popcorn and watching The Bachelor, you can register here.

#TeamTower

Double Trouble!

Ashani Francis-Collins and Abby Hydes are two new additions to Tower. Although they are both recent graduates and Caymanian, they each bring different skills, personalities and ideas with them to enhance our team. Read more about Ashani and Abby here.

Weekly insights in the Cayman Reporter

If you’ve picked up a copy of the Cayman Reporter recently, you might have seen some familiar #TeamTower faces. Every week, Tower publishes a marketing related article that can help you or your business with topics such as how to build your brand, increase customer satisfaction, properly utilise social media assets and many more. Look for us next week, read it and soon your colleagues will be calling you a marketing geek.
 
EVENTS

17

sept 2016

World Marrow
Donor Day

WMDD is a globally celebrated event that seeks to recognise donors around the world as well as bring awareness to marrow related diseases. Our client, Caribbean Bone Marrow Registry, will be participating - so keep an eye out for more information.

23

sept 2016

Hannah's Heroes
4th Annual Shave Event

The annual head-shaving event that aims to raise money and awareness for kids with cancer will be held at Cricket Square. Make a donation, or - if you're brave enough - take the plunge and shave it off! 

> Find out more

local love.

Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

Feeling the Spirit of Sports

Tower is proud to announce the launch of the website for our new initiative, Spirit of Sports. Spirit of Sports will consist of four main components: an awards dinner/gala, a public awareness campaign that will promote the importance of sports, a charitable foundation and events such as training seminars and family fun days! See the new website here - warning, it's awesome.

BLOG > Beware Brands and Influencers: Social Media Advertising is Changing

Those relentless teeth whitening companies’ pearly-white smiles are fading as advertising authorities plan to clamp down on unclear paid social media endorsements. The age-old technique of using ‘influencers’ (using the term loosely for modern days’ sake) to endorse your product and gain exposure has developed exponentially with the rise of social media.

Millennials interest and value in TV advertising is waning, whereas social media marketing budgets are going through the roof. You can tap, swipe and scroll through any social media feed, and it won’t be long before you see an ‘influencer’ gushing on the brilliance of a nutritional product, teeth whitening product, expensive watch, shoes or hair extensions.

Read full article here 

found on the web... the weird and the wonderful

> Message the President on Facebook
> Usain Beak
> Wholesome Memes

 

our favourite
olympic ad


dogs
or cats?


Dogs
Dogs
Cats
Both

our favourite
summer song


Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

Want to find out how Tower can help put
your company in the spotlight?

Drop us an email or give us a call at 623-6700.
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