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TOWER

October has been another busy month for #TeamTower. We came together to help "kick cancer's butt" at Energy Essential Fitness' 10th annual Pilates for Pink event, pulled off another successful Cayman Islands Healthcare Conference and celebrated Delano's birthday in style by gift wrapping his entire desk

Halloween is a favorite among many of us at Tower. Whether it was 'someone' almost burning down the office while laminating parts of their costume (guilty!),

Brooke's dog Zoey getting dressed up for a Halloween themed party at Petopia, or the mums of the group talking about taking their kids Trick-or-Treating (we all secretly hope they bring the candy in for us to share), the last week of October has been buzzing with all things spooky and fun. 
 
Now #TeamTower is preparing for a busy holiday season and looking forward to all the fun and exciting things to come for the remainder of the year. 

What's trending at Tower...

7th Annual Healthcare Conference 

It was another successful year for the Cayman Islands Healthcare Conference, held October 20-22 at the Ritz Carlton Grand Cayman. From media relations to branding, event planning to design, sponsorship to speaker management, we are proud to be involved in putting together this annual 3 day conference attended by almost 1000 delegates.

Taste of Cayman

Plans are well underway for Taste of Cayman 2017. The 29th annual festival will be held Saturday, January 28th, 2017, on the Festival Green at Camana Bay. Want to sign up to volunteer, take advantage of the many sponsorship opportunities available, or register to become a vendor? Contact us at tasteofcayman@cita.ky or call 623 6700.

Cayman Finance supports Breast Cancer Awareness

Cayman Finance CEO, Jude Scott, bravely participated in Eclipze Hair Design's 16th annual Cut-A-Thon last week. Funds raised from this event will go to the Lions Club of Tropical Gardens’ Breast Cancer Awareness Fund.
EVENTS

1-30

nov 2016

Movember
 

This annual charity event, held during November, aims to create awareness and raise money for men’s health issues. Find out more.

10

nov 2016

Table Talk Food Awards

An annual awards ceremony to highlight some of the most unique talents in the food and beverage industry from over 100 restaurants in the Cayman Islands. Find out more here.

10-20

nov 2016

Pirates Week Festival

Pirates take over the island with numerous events & activities celebrating our Caymanian culture and heritage. Click here for the full event schedule.
 

29

nov 2016

Cayman Captive Conference

Over 1,400 specialists from around the world will converge at the Ritz Carlton Grand Cayman to discuss the issues most pressing to the captive insurance industry. Read more.

local love.
Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

World Down Syndrome Awareness Day

We were pleased to lend our design skills to our pro bono client, the Special Needs Foundation of Cayman, in preparation for World Down Syndrome Awareness Day 2017.

Click here to see the full ad and find out more.

#NahTodayPolio

Tower assisted with the design work and created a flyer, social shares and a t-shirt for the Rotaract Club of Grand Cayman's "World's Greatest Happy Hour". Funds raised from the event are donated to Rotary Polio Plus whose goal is to end polio cases worldwide. Check out the event video here.

BLOG > 'Tis the season for nostalgia marketing

You’re in the car and song comes on the radio, a throwback, nostalgia kicks in and takes you right back to where you were when that tune first became a hit. Just like the revival of choker necklaces, bell-bottom jeans and boybands (aka: the Backstreet Boys recently announced Las Vegas residency), major companies around the world are following suit with their advertising campaigns. But why? Aren’t we supposed to leave the past in the past?

This could be the most brilliant way to connect to your target audience.  No one is immune to nostalgia. It transcends time. Like the mother who played with an Easy Bake Oven when she was a child, now with a little girl of her own, she sees the same toy advertised and wants to share that experience with her own child.

This is why so many companies have turned to the trend of nostalgic marketing. Coca-Cola, Adidas and Lego are just a few major brands that have jumped on the bandwagon and have seen success. Whether it’s KFC bringing back Colonel Sanders or the re-release of Crystal Pepsi, major brands are basing campaigns on the success of the past… now, all of nostalgia.

But this time around, this crafty marketing tactic has hit a whole new level. Add in social media, smartphones and modern technology and nostalgia marketing is its own entity.

I can almost guarantee that if you have been on social media recently you have seen someone share the “You know you’re a child of the 80’s (or 90’s) if you owned any of these…” posts.  
And I can also guarantee that you yourself have clicked through the photos thinking: “I had that”, “Oh my god I forgot about these” or “I loved playing with those”. Nostalgia at its finest. Most likely you have that friend that got their hands on a Crystal Pepsi, posting proudly on Instagram, with some type of “remember when” caption. And quite possibly you have even jumped on board the Pokémon Go craze yourself.

One thing to ask if you are trying to place a bid on nostalgia, is whether your brand is able to re-tell its story for the newer generation with success the second time around? Successful brands can lean on the legacy of the past but will younger generations understand the message? For instance, will today’s youth recognize that Adidas brought back Kate Moss, or will they simply see another pretty face with sneakers on? Time will tell.   

With the holiday season upon us, the use of nostalgia in marketing campaigns is guaranteed to be at the forefront once again. But the question is, will this nostalgic trend last? Is there a shelf-life? There will always be new trends in marketing, the newest “must have” way of branding, and a modern way of doing things. But just like those choker necklaces and bell-bottom jeans, there is no doubt that this trend, if it does happen to leave us, will most definitely be back around.      


 

best ever
Halloween costume?


Crazy cat lady
I'm not a big costume person
A Crow
The Demon from KISS

Halloween, Thanksgiving
or Christmas?


Halloween
Christmas
Christmas of course!
Thanksgiving

favourite
scary movie?

.

The SAW series, so gory!
The Ring
Ummmm… Don’t Breath
Does Alien count?
 
Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

Want to find out how Tower can help put
your company in the spotlight?

Drop us an email or give us a call at 623-6700.
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