Copy
TOWER
Welcome to another issue of our award winning newsletter. You heard right - Award winning!  Last week we were awarded a Gold gong for this, our very own, Tower newsletter in the 2015 Caribbean Advertising Federation’s (CAF) American Advertising Awards.  In fact it was a hat trick and we were honoured to receive three awards in total. Read more about that here.

And while the awards for the design of a logo and magazine were meaningful, it was the one for this newsletter - our connection, our narrative bridge to the significant people in our corporate lives – that had the most impact for me.
 
We all subscribe to probably too many newsletters than we should. Some we delete sans reading, some we scan, and some we read. So it was with this thought in mind I bashed out the words “Nobody needs another flippin’ boring newsletter delivered to their inbox” when I first wrote the masthead for our newsletter. And it is what I always come back to as my inspiration each month. 


We’ve all heard and used ‘it’ terms like brand storytelling, consumer engagement and snackable content. And while these may seem like trendy buzz words, they are not a trend. 
Why? Because they work. They are best-practice concepts for our industry.  Content that works takes targeted writing, design and marketing. So each month we carefully and painstakingly curate, and labour over, every word you read now. Because if I am going to ask you for your valuable time, I want to ensure it is invested well in content that is interesting, entertaining, thought provoking and knowledgeable.
 
Tower calls itself a Communications agency. Because that’s what we’re about. No matter the client, the product, the message or the channel.  But Communication should be a two-way process. Feedback is a critical component of effective communication. So we would love to hear from you. Let us know what you’d like to read in future issues, what industry news interests you, how we can help your business or just send us some love!
 
Thank you dear readers for being part of the process. Happy reading. 
 

local love.
Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

Dress for Big Brothers Big Sisters

Big Brothers Big Sisters provides children facing adversity with caring mentors who help provide individual guidance and support. Through volunteers and donations the organisation is able to educate, inspire and build life-changing relationships within Cayman. Throughout the month of March schools and organisations are asked to pick a day to wear purple and pledge their support to spread awareness and raise funds for its mentorship programmes.

TEDxSevenMileBeach

TEDxSevenMileBeach is set for June 10, 2015 and Tower will be behind the scenes once again helping with branding, communications and all things digital. This year up to 200 delegates will have the opportunity to attend and be a part of the epic 2nd TEDxSevenMileBeach, hosted at Grand Cayman Marriott Beach Resort. Attendee registration opens April 1, 2015.

Off the Beaten Track

For six years Tower has partnered with and sponsored Off The Beaten Track  –  the ‘bush’ race. As a Major Sponsor Tower has taken on the challenge of design, media relations and marketing communications for the ultra 50k. With over 400 participants, 2015 was a record year and many runners found themselves in uncharted areas of the island. See you in 2016?
EVENTS

14

march 2015

Annual Heart Health Fair

10 am - 2 pm
Free admission from 8am to 2pm at the ARC at Camana Bay. Free cardiac risk screenings for adults and children as well as fun activities for the entire family all day.
> Find out more.

14

march 2015

100 Women in Hedgefunds Gala

6:30 pm - Midnight 
Dine and dance the night away, under the stars and on one of the most beautiful beaches in the world, all to benefit LIFE's extraordinary literacy programmes.
Find out more

april 2015

Autism Awareness Month

Autism is a term used to describe a group of complex developmental brain disorders – caused by a combination of genes and environmental influences. April is World Autism Awareness Month and local schools and companies are showing their support by wearing blue to spread awareness. 
> Find out more.

in other tower news...

Home Gas launches new website

The fun of WordPress websites never cease to end. Home Gas needed a user friendly site and we gave them a devilishly handsome one! Time and energy was well spent on this mobile responsive site.  Take a look - you might find yourself the owner of a fabulous new gas grill for your patio.

International Realty Group

New clients mean a wider variety of work. As a new client of Tower, we were excited to explore working on fun residential and commercial projects with IRG. Tower recently designed an ad that ran in the recent edition of The Journal that was distributed at the CEO Conference earlier this month, of which IRG was a major sponsor.

Cayman Finance New York Seminar

At the end of January Cayman Finance held the 2nd Annual New York Breakfast Briefing at the Harvard Club of New York City’s Harvard Hall. Over 160 business partners and colleagues attended the event. Tower played a vital part in managing the event, from designing the invitations all the way to organising a four day road show with New York media.

BLOG > would you rather...?

We’ve just registered for the upcoming 100 Women in Hedge Funds luncheon to benefit LIFE (Literacy is For Everyone). If you haven’t registered you should take a look as it sounds like a great event – an interesting speaker, an important and worthy cause, and…. great…. networking. Ugh… don’t you hate that word?!
 
As someone who toots their own horn about being at the centre of all things ‘communication’, about it being my thing and for being generally known as an outgoing people person - arriving at a networking event is something I dread. Once I’m there and I warm up, it’s fine. But it’s the arrival part I dislike. It takes every ounce of self-control to not fumble through my handbag, pull out my iPhone and respond to a pretend corporate crisis.  For other people, the entire event can be a struggle, while others may enjoy the event thoroughly but walk away having achieved nothing more than sharing a few vacation stories.
 
So, would you rather attend a business cocktail party or have a crown replaced at the dentist?
 
If the latter sounds more appealing, then perhaps the following tips might help relieve some of your networking anxiety and awkwardness.
 
Be prepared. Know who is going to be there and who would you like to meet. Think about topics of conversation and questions in advance. Have a strategy to help you focus. Set yourself a goal.
 
Know yourself. What kind of settings are you most comfortable in, allow you to shine and be yourself? Networking can be enjoyable and rewarding when you match it to your personality. If large conferences aren't your thing look at small gatherings or a one-on-one coffee catch up. If you’re not a morning person skip the breakfast seminar.
Share and be generous. Focus on how you can help others in the room.  Share your contacts, offer to make introductions, try out a new product or use someone’s service. By shifting the emphasis to seeing the event as opportunities for random acts of kindness, you will forget your nervousness by focusing on others instead of yourself.

Be engaged and have good manners. Smile. Have good eye contact and truly listen to what is being said. Make meaningful connections. If you see someone adrift in the networking sea, throw them a lifeline - introduce yourself and others.
 
Have an exit strategy. Starting and ending conversations is often the most difficult part of networking. Use open-ended questions to get the chat going – How did you get involved in…? What do you enjoy most about what you do? Open-ended questions require more than a one word response, show you are interested in the other person, and help build and maintain rapport. And to close - I'm going to go mingle some more, but it was nice chatting. I'd love to stay in touch, can we trade cards? I'm going to grab another drink, fantastic to meet you. Nobody expects to monopolise your time so it’s ok to move on.
 
And although you would rather poke yourself in the eye with a cocktail fork than talk to a stranger, a big part of growing and developing is putting yourself in new situations. So, move outside your comfort zone. New connections are the life blood of your career and can open up a world of new opportunities. You may be surprised, many new networking acquaintances can become friends.
 
So if you see me enter the 100WHF luncheon, look nervously around, eyes darting to find safe harbour in a sea of faces, please come and say hello before I have time to reach into that bag and pull out my phone!

fav ads from
superbowl


#WinAtGlue
Loclite

flowers or
chocolate


Flowers
Nope, diamonds please!
Chocolate
Flowers

only one
food?


Bananas
Mashed potatoes
Fried morel mushrooms
Vegetarian eggs benedict from Britannia!
Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

Want to find out how Tower can help put
your company in the spotlight?

Drop us an email or give us a call at 623-6700.
Twitter Facebook Google+ LinkedIn Pinterest SHARE THIS NEWSLETTER >
Copyright © 2015 Tower. All rights reserved.
Update Your Subscription Preferences | Unsubscribe
Tower Fidelity Financial Centre, 2nd floor PO Box 11048 George Town, Grand Cayman KY1 1007 Cayman Islands