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TOWER
‘Tis the season…to be busy. Much like Santa’s elves up in the North Pole, the Tower workshop has been a flutter with activity as we work towards the final month of 2016.

With the holiday season officially kicking off mid-November and quite a few big events, like the Generali Worldwide Mercuryman triathlon and Taste of Cayman, taking place at the very beginning of 2017, we’ve been tinkering away to ensure everything is nicely wrapped up in a big bow.

November flew by, and on Thanksgiving we couldn’t help but take a moment to pause and reflect on all the growth Tower has experienced in 2016.
From several new faces joining our office family to new clients giving us new exciting projects to work on, there certainly has been a lot for us to be thankful for.

This month was filled with many other achievements for #TeamTower to celebrate. Conferences and graduations, one of our own taking a trip down the aisle. Lots of smiles and even a (happy) tear or two.

December will see Tower elves hard at work to ensure we meet our goals for this year and step into the New Year on a good foot.

What's trending at Tower...

Taste of Cayman tickets are on sale!

Tickets for the 29th annual Taste of Cayman Food & Drink Festival are on sale now. Early Bird tickets for $35 are available online here or can be purchased at Bon Vivant, Funky Tangs, all Digicel stores and here at Tower’s office! Get them quickly, because these prices will only last until December 10.

Cayman Finance heads to Europe

Our client Jude Scott, Cayman Finance CEO, just returned from a two week European engagement trip to London, Paris and Milan where he met with a various key stakeholders and a number of media outlets, including a live appearance on BBC World News.

Cleveland Clinic promotes healthy living

Cleveland Clinic's Dr Wael Barsoum recently visited Grand Cayman to speak at the Cayman Islands Healthcare Conference. During his visit, Tower coordinated media activities to help our client spread the message on taking control of your health and how we can all work to reduce our own healthcare costs through modifying our behaviour. 
#TeamTower

Delano tied the knot!

Our graphic design wizard, Delano Myers, took a trip down the aisle this past weekend. He set the bar high for all future grooms by creating his own personal wedding website to keep everyone, near and far, up to date with the big day. 

Ileana gets creative at Adobe Max

Our other graphic design superstar, Ileana Ebanks, filled herself with creativity, innovation and food and the Adobe MAX – The Creativity Conference in San Diego. Read more about about her experience here. 

Abby dons her cap and gown 

Although she technically finished her time at University of Chester last June, marketing assistant, Abby Hydes attended her graduation ceremony in early November. She has now officially received her Bachelor's degree in Journalism with Creative Writing. Congratulations Abby!
EVENTS

25 Nov-
3 Dec 2016

Gimistory

Taste of Cayman has partnered with the Cayman National Cultural Foundation (CNCF) for the annual Gimistory Fish Fry Competition, with the winner receiving a booth at Taste. Tickets for the food and drink festival will also be on sale at these events. For further information about Gimistory click here.  

04

Dec 2016

Cayman Islands Marathon

The 14th annual Cayman Islands Marathon takes place this weekend and is sure to be a rewarding experience for everyone involved! Fill out the registration form and find more information here.

22

Jan 2017

Generali Worldwide

Mercuryman Triathlon

For those wanting to start off the New Year on the right foot, the Mercuryman Triathlon is a half iron distance triathlon perfect for those wanting to a good challenge. 2017's event will also feature an aquabike, duathlon and international distance race. Register here

local love.

Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

Rudolf is back in Cayman!

Tower is once again working with local author Paul Schreiner on his children’s book, Rudolf discovers the Cayman Islands. Last year, the book raised over $2,000 for the Family Resource Centre’s Take A Stand Against Bullying campaign. Books are currently on sale at AL Thompson and Books & Books, so pick up your copy today!

BLOG> The sweet sound of radio advertising

Allow me to set the scene. It's 7:45pm. You're driving home from a gruelling gym session after an even longer day at work. Traffic is not budging. In your head, you run through the list of chores that have to be done this evening. A rumbling in your stomach reminds you that you've not eaten yet. Not that you are going to have the time to cook anything.

Suddenly, a voice, like an angel from above, drives away your woeful inner monologue with promises of a quick meal, a refreshing drink and no washing up. All for only $10.99. Dinner is saved.

Although you may just associate them as annoying pauses between songs, radio advertising does work. Whether it is a through directly generating increased sales or increasing brand awareness. However, there are a few things you need to keep in mind before any ad hits the airways.

Who's your audience and who's the station's audience? Each radio station will have a target audience and it's important to check that this coincides with your own audience base. If your ad aims to promote life insurance, then you'll need to place this ad on a radio station that has a main audience of those 35 years or over. If you are targeting a more general audience, for example a shoe sale for all ages, then there are radio stations with audiences that reflect a more diverse range.

What does your business sound like? Although this may sound like a strange question, you need to ensure that the tone chosen for the voice-over of your ad reflects your company's brand.
What does your business sound like? Although this may sound like a strange question, you need to ensure that the tone chosen for the voice-over of your ad reflects your company's brand. If you are a day-care centre, then the voice of your ad should sound cheerful and bright to reflect the atmosphere of your business. A friendly, yet authoritative voice would be a good fit for an ad for a personal trainer service for example.

When will they listen? There are two peak listening times for the radio: the morning and evening drive. This is when most people will be in their car and tuned into their favourite station. This is the perfect time to ensure your message reaches your audience. However, don't overlook the rest of the day, as many people will also be listening throughout the day too, in the office or on the road.

What do your customers need to know? For a radio ad, you only have a short amount of time to make a big impact; around 30 seconds, depending on your budget. Yes, you want to make your ad interesting and enjoyable to listen to, but you also need to ensure that the key messages of the ad gets through to the customer. The key is to establish a single main message first and then create the ad around this.

Whether this is your first radio ad or your 100th campaign, take the above factors into consideration to help ensure that your radio ad hits the right note with your customers.

what we're
thankful for


My Boys
My dog: Presley
Tacos! 
Garlic Bread

night owl or
early bird?


Trying to be an early bird...
Both
If i'm ever up early, it's not by choice.
I don't do mornings.

our favorite
brand tagline


Every kiss begins with Kay (Kay Jewelers)
Often Licked, Never Beaten (Frosty Boy)
got milk? (California Milk Processor Board)
Beanz Meanz Heinz (Heinz Baked Beans)
Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

Want to find out how Tower can help put
your company in the spotlight?

Drop us an email or give us a call at 623-6700.
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