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Nobody needs another flippin’ boring newsletter delivered to their inbox. But what you DO NEED, is to know about all the cool events and marketing opportunities on the Cayman horizon, to discover what's happening on the rock - from product launches to industry trends and general chatter.

The office is humming with excitement with all the fun events we have lined up. There were film premieres and festivals, healthcare symposiums and of course we can’t forget attending our Titan softball games. These are just the events that have just passed or coming in the next few weeks! Check our calendar below for more.
 
I will admit, a lot of us in the office are very conscious of fitness and I think all the running around for these events should count as exercise, yea? I mean, the team here has spent a lot of hours setting up and taking down for events and then there is the hard work as the Titan cheerleader. 
Jumping, screaming and cheering as they run the bases should count. Ok, ok, so maybe that can’t count as real fitness but a lot of us can be found om-ing on our yoga mats or pounding the Safehaven running routes, and that counts. We really do take fitness and health seriously.
 
With fitness comes nutrition and Miriam and Jenna have started the Whole Life Challenge, which takes healthy eating to a new level.
 
It really is nice to have a team that works so well together. With all the events coming up more people means more fun.
 
Go team!

local love.
Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

UNLIKE and Metro Manila

The weekend of September 26th was filled with arts and creative minds. While a lot of other activities were going on, Tower was focused on the Metro Manila premiere. What a plot! The three showings and the after party were well attended. Read more about the festival. 

#DYKpremiere

What a success! Red carpets were rolled out and cameras were flashing on Saturday September 13, 2014. The Devil You Know had 5 showings and over 900 people were in attendance at the premiere. Read more here. 
EVENTS

10

october 2014

A Day In My Shoes

5:30 pm - 8:30 pm
Happy hour in support of the Cayman Islands Crisis Centre! This fabulous evening is a wonderful way to get together with friends over a glass of wine and some canapes to talk about the photographs and the inspiring stories of these amazing women. Get your tickets from Janette Goodman at Janette.Goodman@ritzcarlton.com.com or by calling 943 - 9000.
 
Tickets are $75 and all proceeds go to the Crisis Centre.

11

october 2014

Moving Art for ARK

7pm - Midnight 
It’s soon time for Acts of Random Kindness’ 3rd Annual “Moving Art for Ark.” This year the event will be hosted at The National Gallery and it is set to be a night to remember. Mark your calendars and book your tickets for “ONE FANTASTICAL EVENING!"
Find out more

11
october 2014

Pilates for Pink

The ARC in Camana Bay | 9 am - 11 am
From pink champagne & cardio-kick pilates to total body Barre Bootcamp workout, the 8th annual Pilates for Pink has everything you need for a great Saturday morning PLUS a great opportunity to support the Cayman Islands Cancer Society in its efforts to provide financial aid for patients and their families.
> Find out more

20 - 22
november 2014

Healthcare Conference

The Cayman Islands Healthcare Conference is celebrating its 5th year in 2014 with the conference theme: Winning the war against chronic non-communicable diseases. The conference will take place at the Ritz Carlton. For more information, agenda and registration visit the Healthcare Conference website.
Find out more

in other tower news...

Health City makes headlines

Within the first few months of opening, Health City has made a name for themselves. They hired their first Caymanian doctor and made surgical history with the first LVAD implant in the Caribbean, not to mention made headlines as passionate about providing top notch care. Year one is looking pretty promising, as they show Cayman and the world just what going above and beyond looks like. 

Titans undefeated!

The co-ed softball season is off to a great start for the Titans with a 7 – 0 lead, their last game finished 19 - 12. Games are every week at the Field of Dreams come out for some fun and support your favourite team. Read more on the Cayman Compass website.

Consumer Survey

Did you know that 90 percent of Caymanians use Facebook regularly? The Tower Consumer Survey is complete for 2014 but you can still purchase the base questions for your reference. Find out more about your target market. Contact us today info@tower.com.ky

BLOG > Keep calm and carry on...

We’ve worked on a lot of events these past months and we’ve still a few more in the pipeline, so a logical and suggested topic for this month’s blog, was something along the lines of ‘what goes into making an event a success?’
 
Now it’s easy to write a checklist of sorts that includes how to deal with the likes of parking, wet weather, drunken guests and failed AV technology, but the greatest mistake people make when planning an event is long before the details are planned.   
 
One of the biggest oversights is failing to define the objectives for the event. What is the purpose of the event? Common reasons fall under these general areas: sales generation, brand building, market research, media relations, customer relationships, product launches, public relations and channel building/support.
 
These are broad objectives but you need to be more specific if you want to be able to measure success and ROI following your event.  So instead of it being for media relations, your objective could be to obtain front page newspaper coverage and be the lead TV news story; instead of to sell more product, it could be to close 15 contracts by the end of the month that were leads from the event. 

With your objectives nailed you can turn your attention to the details. Whether it’s an intimate cocktail party, a contemporary product launch or an extravagant gala dinner, there are several areas that, in
our experience, are key to ensuring your event communicates your message, engages your audience and is memorable.  These include:
 
  • Setting a budget and sticking to it
  • Defining a specific target audience
  • Telling your story – an event isn’t ‘show and tell’, it’s about engaging your audience, winning their hearts and minds, so you can move them to action
  • Getting expert help when and where you need it – whether it’s with AV, speech writing, graphic design or styling, call in an expert if you need one
  • Maximise and integrate – an event should not stand alone from your other marketing and communications; use your digital assets. Ensure the event walks and talks your brand
  • Leave time to rehearse – you can never be too prepared
  • Murphy’s Law – if it can go wrong, it probably will. Undertake an event risk assessment. Have a plan B
  • Measurement and ROI – how are you going to measure? Be specific. Is it the number of people in attendance? The change in perception? Media coverage? Connections made with key people?
 
And after all the blood, sweat and tears, even the best laid plans can go awry so it’s important to be flexible, nimble, calm and most importantly – to keep your sense of humour.

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