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This week I got down with the kids and popped my Snapchat cherry – which was recorded for posterity…well for 24 hours…by my colleague Natalie. Until now I had thought this was an app for sharing your naughty pictures but after recently reading a few articles about how brands were using the platform in cool and innovative ways I thought I had better take a closer look. I found features like Discover and Stories, and major brands like General Electric, Acura, Domino’s, Taco Bell, McDonald’s and Heineken using it to connect with fans.
 
Obviously Snapchat isn’t for all brands. The most active demographic are 18-24 year olds - which is probably why I can’t find any of my mates on there! But if your target market is young consumers then this could be a cost effective and easy way to connect with those hard to reach millennials. It’s fun and creative and I’ve vowed to continue to fuddle my way around it until I have the hang of it.

What else did March bring? We were thrilled to hear that for a third year we’d been awarded ADDYs for great client work, and Taryn and Brooke braved numerous purple dust clouds along South Sound for the Colour Me Purple run which raised funds to help protect women against domestic violence. We celebrated International Women’s Day, held back-to-back press conferences for our clients St James Point and Health City, and launched an exciting new project – Spirit of Sports.
 
So if, unlike me, you have any Easter chocolate left, pull them out, pour yourself a cuppa and take five to read the rest of Tower’s latest internet offering.  

local love.
Here are some local community groups and organisations we’ve been able to lend a helping hand to – working with inspiring people like this gives us some serious warm fuzzies:

Colour Me Purple

The Colour Me Purple fun run, honouring Women’s Month, raised funds to support empowerment programmes for women in the community. Team Tower brought their purple power to Smith Cove where we ran through colour bombing clouds and waved cheerily at other runners. Good fun for a good cause. 

Spirit Of Sports

We were very excited to recently unveil our latest project, the Cayman Islands' first Spirit of Sports Awards, celebrating sporting excellence and sportsmanship in our community. Do you have a story to share of someone who is making a difference in our community through sports? Contact us

Special Needs Foundation of Cayman

We are proud to have worked with the Special Needs Foundation of Cayman for many years, producing collateral and assisting with the organisation of events to promote their fundraising efforts. This coming weekend Camana Bay will "Light It Up Blue" for SNFC in honour of Autism Awareness. 
EVENTS

2

april 2016

World Autism Awareness Day

Join the Special Needs Foundation of Cayman in celebrating World Autism Awareness Day at Camana Bay.

> Find out more

16

april 2016

Earth Day Clean Up

The Cayman Islands Chamber of Commerce Earth Day Roadside Clean-Up encourages the entire community of residents, schools, businesses and Government agencies to organise a clean-up team and come out and participate in this important initiative to help keep Cayman a clean, healthy and beautiful place to live.

> Find out more

23

april 2016

Rotary Science Fair

The science fair is an annual event designed to foster an interest in science, scientific method of problem solving and the sense of accomplishment and discovery that comes with preparing a science project, for students in Grand Cayman. 

> Find out more

in other tower news...

Health City Cayman Islands

Earlier this year, Health City performed the first ever Transcatheter Aortic Valve Implantation (TAVI) procedure in the English-speaking Caribbean. To announce the news, Tower was pleased to help co-ordinate a press conference which was also live-streamed to international media.

Another milestone for St James Point

March was a busy month for media relations. Tower organised and executed a photo opportunity for our client, Beach Bay Land Limited (BBLL), to announce the start of construction of a new road, representing a major milestone for  the development of St James Point, Bodden Town.

Double ADDY award win for #TeamTower

For a third year running we were honoured to be recognised by the Caribbean Advertising Federation and awarded with not one but two Silver ADDYs for our work with Cayman Airways as well as Tower's own Christmas campaign.

BLOG > The true meaning of sports

A few weeks ago we launched our latest project – the Spirit of Sports Awards. We are really excited about this initiative as it brings together so much we are passionate about: sporting excellence, sportsmanship and community. 
 
Tower has a long history of supporting sports in the Cayman Islands. We have sponsored many events and organisations – Pilates for Pink, Purple Dragon, Off The Beaten Track, Mercuryman, the Cayman Islands Triathlon, Academy Football Club, Cayman Airways Youth Cup and just recently, the Inter-secondary schools track and field meet. As individuals we participate in many of Cayman’s great sporting events and strive to keep ourselves fit and active. Call by the office and you may find us on the carpet doing our daily 1 minute plank!
 
Sports is important to us because we believe in the benefits it brings to society – and in a small community like ours the benefits are magnified.  Children who play sport are less likely to use drugs and smoke, they tend to perform better academically in school, have lower school dropout rates and a better chance of getting into college.  Sports play an important role in imparting character values in children and adults alike. Sports can help teach honesty, teamwork, fair play, rule following and citizenship. It can demonstrate the importance of hard work and determination. It encourages humanity.
 
Nothing quite stirs the soul, lights the fire and unifies people like sports (as a music lover, I add music to the list, but perhaps that can be the next project ;-))
You only need to look to the Olympic games or any of the World Cups to see how it captures the attention and imagination of even the most sports-apathetic people.

Sport transcends sport. It reminds us of what it takes to truly live well – discipline, dedication to a goal, the quest for excellence, risk, and growth. It taps into that part of our psyche where we long to be at the top of our game, working to be all that we possibly can be, in whatever area of our life.  It is best expressed by Pierre de Coubertin, whose initiative helped to create the modern Olympic Games, and who said - the important thing is not to win, but to take part.
 
So watch this space as we grow and develop our Spirit of Sports brand. We have many ideas and initiatives that we intend launch to help bring out the best of our island community. Sign-up here to find out more.
 
In the meantime, follow these ‘sports’ rules and apply them to all areas of your life:
 
  • Play fair
  • Be a team player
  • Stay positive
  • Let your performance speak for itself
  • Lose gracefully
  • Win with class
  • Respect the rules
 
And never ever give up!

 

How did you spend
Easter Weekend?


Camping (in the back yard)
Brunching at Tukka
Kitefest at Kaibo
Visiting family in Ohio

80s
or 90s?


90s
 
80s for the big hair & fashion!
90s
90s

Batman or
Superman?


Batman
Batman
Superman
Batman

found on the web... the weird and the wonderful

> Weirdest ads of 2016
> #YearInSpace
> Thank You Creativity
 
Advertising, PR, branding, market research, design, events, online and strategic marketing: these are just some of the things we do, and we like to think that we’re pretty good at them too.
TOWER

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