Inside it's oooey-gooey goodness you just can't resist (open, open, open...)
PB&J: Purpose - Brand & Joy

The Secret Fuel to Your Success? Passion!

Things can get Rough

I know. I've been there.

Being a solopreneur is one of the best decisions I ever made. But sometimes I feel a little isolated, working away in my home office.

You too?

And then -- Sweet Baby Lettuce! -- let's say that client you were counting on to pay that invoice takes off for the weekend without getting you your cash. 

Yep. Things aren't always milk and honey for us little entrepreneurs.

That's why we gotta be in touch with our WHY

Display photos to see all the PB&J awesomeWhen I'm helping my students figure out their branding, we often start with their passions.

I don't think it's the only thing that will get you where you want to go. (Um. Hard work, anyone?) BUT, staying in touch with, and nurturing your passion is the best way to help you make it over the rough and rocky spots that we all find on the road to success.

And things will get rocky. That's just life on Planet Earth, yo.

So my question to you this week is: Is your business born from your passion? And, what made you decide to follow this path, anyway? 

Okay, that's two questions.

But seriously. I want to know. When we share our passions (our WHYs) with each other -- when we say them out loud and often -- we keep those passions alive and kicking. 

And when you share yours with a witness -- a friend, colleague or partner -- that helps cement and clarify your WHY even more.

So, do me a favor? Hit reply on this email and share your WHY with me. And let me know if it's okay for me to share your WHY with the world. I'd love to shine a spotlight on you and your story in an upcoming blog post.

Sandy McDonald
Virtual Flash Mob for Sandy McDonald

Sandy is the founder of the Why You Must Blog and co-founder of Australian charity, KasCare Inc. 

She's also one of the original Word Carnies
Go check out her stuff and tell her you saw her in the Word Chef's PB&J newsletter. Let's all make her feel the power of connection.

p.s. - Want to see yourself in this spot? Make sure you send me a link to your About page so I can show you off properly.
Attract and Feed a Hungry Crowd
Yes, this is the 3rd Cover (Want an autographed copy?)

If you think I'm going a little nutty, you're right. And unless you've been hiding under a rock, you know the book is up on Amazon and ready for your hot little fingers.

What you may NOT know is that designing a great book cover is a lot harder than you think. Even for a former graphic designer.

Want a FREE autographed copy of this final, final version? Go to and find the page with my first family photo (yep, me and the parental units just leaving the hospital) <-- Look for how I'm giving back. First one to go find the page and share it in a tweet gets an autographed copy of the book. 
other people's PB&Js
Other People's PB&Js 

Olive Creates Joy from Chez Bridget <-- a great reminder for all of us!

Passion Play
from Danielle LaPorte 
Dr. Who guide to content marketing
Look Ma! I'm on Copyblogger!

Today! Check out my guest post on the one and only Copyblogger. You don't have to be a Whovian to benefit from this one. 

PLUS - if you could leave comment and/or share the link with your friends, I would be forever in your debt. 

AND - since Copyblogger didn't use my infographic, you can now find it on my site here.
top 10
Get Your Marketing On (for free)

As one of the faculty for this event, I may be biased, but Deborah Gallant has pulled together some awesome speakers. 

Be my guest and see what 10 of the top marketers have to say about getting your message out there.

You'll learn the best tips in these topic areas:

  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • Blogging (<--me)
  • SEO
  • eMail
  • In-person networking
  • Public speaking
  • Measuring your success

Got Questions? These folks have answers...

new stuff and announcementsOutsourcing: Everything You Ever Wanted to Know (Word Carnival!) Visit tomorrow (Wed., April 25) to get the 4-1-1

Book Marketing for the Self-Published Author: An Interview with Jim Kukral Details here (Wed., April 25)

Lunch & Learn Webinar: Doing SEO the right way with WordPress (special guest, LouAnne McKeefrey)Register here. (Thurs., April 26) 

Return on Influence: An interview with author, Mark Schaefer Details here (Wed. May 2)

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