One of the reasons that I LOVE working at the co-op is waking up to emails like the one below from our Jacob Nachel, our Local Food & Sustainability Manager:
Re: let's talk about GMOs!
New news in the news! General Mills, Mars, Kellogg, and ConAgra have all changed sides and will begin labeling their products as"contain GMO ingredients" when necessary.
The common assumption is this: the Vermont law is likely going to go into affect, now that the DARK act was voted down, and these companies find it to be cheaper to comply nationally rather than create two different packages to comply only in the state of Vermont. Make sense? It's a good, cynical response - the companies don't actually care about GMO, they are still entirely in support of GMO ingredients, but they're putting it on their labels simply because it's the easiest, cheapest option, thanks to new legislation.
OR. There's my assumption. Which, unfortunately, is even more cynical. I think that they're embracing it because they see popular appeal in that move, and they've realized that out of all the hippie-back-to-the-earth-organic-dirt-licking ideas out there, GMO free is the easiest to comply with while still performing chemical-based, fossil fuel heavy, industrial agriculture. So when we ask them to make better, more natural food, they reply, "Wait, all you want us to do is use different seeds, but we can still use fertilizers, pesticides, cheap illegal labor, massive machinery, and tons of government subsidies geared towards corn and soy production? SIGN ME UP!"