5 Key Traits of the Best B2B Influencers

Lee Odden
CEO, TopRank Marketing
Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:

"B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals."

As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.

What are the 5 key traits of the best B2B influencers? Popularity isn't enough, and top B2B influencers also use:
  1. Proficiency
  2. Personality
  3. Publishing
  4. Promotion
To learn the 5 key traits of the best B2B influencers,
check out our
detailed article on the subject.
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Brian Solis:
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What’s Trending:
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Take the 2020 B2B Influencer Marketing Survey — win a chance at a
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the "best answer" for their customers.
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