Copy
5 Key Traits of the Best B2B Influencers


Lee Odden
CEO, TopRank Marketing
Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:

"B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals."

As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.

What are the 5 key traits of the best B2B influencers? Popularity isn't enough, and top B2B influencers also use:
  1. Proficiency
  2. Personality
  3. Publishing
  4. Promotion
To learn the 5 key traits of the best B2B influencers,
check out our
detailed article on the subject.
Digital Marketing Insights from TopRank Marketing
How Influence and SEO Can Drive Customer Experience
How can influence and SEO drive customer experience for B2B marketers? Learn how genuine, authentic, and impactful influencer content collaborations build CX success and best-answer search experiences.
Read more...
24 Essential B2B Influencer Marketing Statistics
These 24 essential B2B influencer marketing statistics tell a compelling story of trust-building, credibility, and the more personal touch influencers offer brands.


Read more...
5 Ways to Humanize B2B Content Marketing
What does it mean to "humanize" your B2B content marketing? Here are 5 ways to help your content make a human connection with a professional audience by finding the emotional core, earning trust, personalizing efforts, embracing humility and more.
Read more...
Hungry for More: What B2B Marketers Need to Know About Episodic Content
Episodic content can bring cohesiveness to your B2B strategy while driving powerful audience engagement and retention. Learn how episodic content builds loyalty and retention.
Read more...
What B2B Podcasters Need to Know About SEO
The right organic and paid strategies ensure your podcast is found and treasured, using hyper-relevant titles, smart directory listings, episode description keywords, subscriber reviews and more.

Read more...
25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020
How do you successfully engage B2B influencers? Our CEO Lee Odden has you covered, with 25 B2B influencer marketing campaign and engagement ideas for 2020.
Read more...
The TopRank Marketing Team In the News
25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020
We asked 25 friends of Nimble to share their favorite tips on how to effectively communicate with your customers, to stay top-of-mind while driving sales, and to generate repeat business to grow in 2020.
Read more...
Brian Solis:
(TopRank Marketing)
LinkedIn (client):
What’s Trending:
Organize and Focus

(Nick Nelson)
Business 2 Community:
 
Take the 2020 B2B Influencer Marketing Survey — win a chance at a
$500 Amazon Gift Card.
Watch TopRank Marketing's Break Free B2B Interview with Margaret Magnarelli
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the "best answer" for their customers.
Facebook
Twitter
Website
LinkedIn
Instagram
YouTube
Want to unsubscribe? You can do so by clicking on the "unsubscribe" option below. Of course, we'll be sad to see you go, but we'll always remember you.
Copyright © 2020 TopRank Marketing, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.