Media Literacy Week 2014 is Creative, Connected and Collaborative!
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This November 3-7, thousands of students, educators, parents and community organizations will join MediaSmarts and the Canadian Teachers’ Federation (CTF) in marking Canada’s 9th annual Media Literacy Week.

This year’s theme, “Youth & Social Networking: Creative, Connected, Collaborative,” will encourage adults to work with young people to explore the opportunities that social networking tools provide for contributing positively to society and building digital skills for the future.

ThunderclapHelp us make some noise for Media Literacy Week! 

Join the Thunderclap:  

Experts or Amateurs? Gauging Young Canadians' Digital Literacy Skills: How Canadian Youth Use, Understand and Create Digital Media

While for many, the public perception of young people taking to digital platforms like ducks to water persists – accompanied by the image of adults, particularly parents, who are seen (often by themselves) as hopelessly out of their depth – the question remains how close that image is to reality. Are Canadian youth truly digitally literate? And if they are not “digital natives” who effortlessly acquire their skills on their own or from peers, are students learning what they need from their parents or teachers? (Read more)

Featured educators and youth

Featured Youth: Harnoor Gill
Harnoor Gill is a 16-year-old youth activist who raises awareness on environmental issues and community issues who uses a Facebook page to bring youth in the community together. As the founder of a youth-lead group known as Peace Welcome Club, Harnoor wants to lend his hand when needed and he seeks to provide a networking platform to children and youth in their communities. With this network, youth can carry forward the peace initiatives through several creative social and environmental projects.

Leading up to Media Literacy Week we will highlight innovative adults and youth who are doing amazing things to foster media literacy in their communities. Check out the In Action page to see how teens and teachers are using social media for social good. Know someone we should profile? Send us your suggestions!

Featured events

Mind Your Mind Tips | Nov 2014 on Twitter #MYMTIPS
mindyourmind is a non-profit mental health program that engages youth, emerging adults and the professionals who serve them to co-develop reliable and relevant resources. Through the use of active engagement, best practice, and technology, mindyourmind inspires youth to reach out, get help, and give help. Throughout the month of November, they’ll be tweeting media wellness tips using hash tag #MYMTIPS. Be sure to follow them on Twitter @mindyourmind_ca

Webinar: Youth Media Organizations in the US | Oct 29 @ 7pm ET
Mark your calendars! On October 29, the U.S. National Association for Media Literacy Education (NAMLE) will be hosting a webinar inviting youth media organizations to discuss their experiences engaging youth in media creation. More information to come!

Association for Media Literacy (AML): Understanding Media Now Conference | Oct 18
The AML is presenting a one-day conference in Toronto to help parents, teachers and media users understand and maximize their uses of current media technologies and environments. 

What will you be doing to celebrate Media Literacy Week? Let us know about your activity or event and we'll help you spread the word. Contact us at

Visit the events calendar to find out what’s happening online or in your community!

Featured resources

TVO Parents: Media Literacy Resources
TVOParents has everything you need to help your kids develop their media literacy skills so they learn to think critically and ask important questions like: Is this source credible? Is this fact or opinion? Is there a potential bias? From an online newspaper for kids, to an infographic on kids' digital media consumption, to a TVOKids web game that lets kids test their digital literacy skills.

Do the Right Thing
This tip sheet from MediaSmarts encourages youth to think about what they do and say online and try their best to do the right thing by following the three R's of respect: respecting people's privacy, respecting people's feelings, and respecting people's property.

Do you have a resource you would like us to share? Send us an email or tweet it out using the hash tag #medlitweek to let us know.
Ideas for Educators
Ideas for Collaborators
Ideas for the Home
Promotional Materials
Learn more about this exciting annual initiative here

Questions? Send us an e-mail at

We hope you’ll join us in celebrating the largest digital and media literacy movement in Canada! 
Copyright © 2014 MediaSmarts, All rights reserved.
Brought to you by:
Gold Sponsors:
Silver Sponsors:
Bronze Sponsors:
Newfoundland and Labrador Teachers’ Association
Ontario English Catholic Teachers' Association
Associate Sponsors:
Alberta Teachers' Association
Nova Scotia Teachers' Union
Manitoba Teachers' Society
Ontario Secondary School Teachers' Federation