The post-pandemic e-commerce boom: What's next?

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Issue 21

View in browser

The COVID-driven rush to digitalisation has turned e-commerce from just a retail opportunity into a business continuity requirement. The priority for companies across nearly every sector − home, grocery stores, airlines, to name a few − has shifted to rethinking entire strategies and business models to ensure sustainable and long-term solutions. A Sifted/Check.com survey on Europe’s e-commerce boom shows that 97% of e-commerce CEOs want to innovate their business models in the next 18 months to stay competitive in the post-lockdown market.

Here are some of the considerations and trends impacting these leaders as they reevaluate their post-lockdown strategy:

The global supply chains disaster is about to ruin Christmas 🎄

Top tip: Get your holiday shopping done now because businesses are living an operational nightmare. Crippled logistics and record-breaking supply chains disruptions are bound to ruin the retail industry’s golden hour with delays that could last until 2023.

The second-hand market boom 🛍️

With a scarce stock, there’s the opportunity to cash in through the rising resale market. Sustainability concerns among consumers is one of the many motivating factors driving the trend, especially in the fashion industry, which suffered a 93% drop in profits this past year. It’s estimated that by 2023 nearly a third of consumers’ wardrobes will be comprised of secondhand fashion. It’s not just Depop, Vinted or ThreadUp who are leading the sales − high street brands like Patagonia and Levi’s have already embraced the movement through their own platforms. For Patagonia, sustainable shopping fits within their mission, but for luxury brands, the resale market may be a way to prevent the distribution of counterfeit products.

DTC vs brick-and-mortar retailers 🏬

DTC brands have been on the rise long before the pandemic. However, what we think is interesting is how DTC channels seem to give brands greater leverage with brick and mortar retailers. According to a recent study, 90% of chief marketers in the UK feel they are in a better negotiating position with partners now than before COVID.

What are some of the e-commerce trends you’ve been following? Let me know, I’d love to hear about them.

Did someone forward this to you?

John Lewis is ready to save Christmas

The retailer is working hard to ensure its supply chain is ready for shoppers during this holiday season.

The resale market will keep flourishing post-COVID

Resale brands are here to stay, as the market is expected to grow by 15% to 20% each year.

A look at how Depop is tapping into the minds of Gen Z

CEO Maria Raga shares how the company has developed a social commerce community among young users.

Five traps to avoid when launching a direct-to-consumer operation

McKinsey & Company's take on the importance of building a sustainable e-commerce business.

Thanks for reading.
Find out more about us thisissoon.com

You can unsubscribe at any time.