Why ignoring accessibility is not only unjust − it’s also bad for business
Accessibility means enabling universal access to your website, platform or online service. Yet, most retailers are still behind the curve in terms of meeting accessibility standards. Sending away potential customers is always bad business and having a more accessible website means better access, better conversion and a wider spectrum of customers. Today we’re going to shed some light on the size of the challenge.
Web accessibility by the numbers 📈
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+10 million: Internet users in the UK who have a disability.
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7.15 million: Number of disabled people online with access needs in the UK.
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98%: Percentage of websites not complying with standards for their menus alone. When it comes to images, 52% of websites don't follow compliance levels either.
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£24.8 billion: The online spending power of people with access needs in the UK.
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$490 billion: Estimated disposable income of working-age people with disabilities in the US.
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£17 billion: The "click-away” spend directed towards barrier-free websites in 2019. Imagine what those stats will look like this year.
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69%:Percentage of users with disabilities who said they will leave a site that’s hard to navigate.
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53%: Percentage of Internet users (regardless of disabilities) who will leave a site if it takes more than three seconds to load.
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86%: Percentage of individuals with accessibility needs who stated they would spend more money if websites were more accessible.
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75%: Users with disabilities who prioritise accessibility over price when making spending decisions.
In our next newsletter, we'll talk about how to create an accessible platform even when stuck with non-WCAG compliant technology. Make sure you're subscribed so you don't miss it.
Beauty brands boosting accessibility for visually impaired customers
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