As a micro-business owner, getting the word out about your business can be challenging. While larger companies have the resources to advertise frequently and on a large scale, smaller businesses need to focus their resources on other things like paying employees or purchasing tools and merchandise.
Still, many people, especially in tight-knit communities like our own, would prefer to purchase from small businesses rather than chain stores and big corporations. Consumers just need to know what small businesses in their area are providing the products and services that they need. That’s where advertising tailored specifically to micro and small businesses comes in.
Did you know that 46% of searches on google are looking for local businesses? Therefore, creating and verifying local listings is obviously an essential part of getting the word out about your business. Using a google business profile is one of the best ways to ensure that your business will be the first result when people search for “restaurant near me” “tailor near me,” and so on. Also make sure your business has a presence on local listing sites too, consistent information across the web will help you pop up in more searches, and also helps create a positive customer experience.
Everyone loves to get free stuff, so why not start a customer loyalty program? This incentivizes customers to keep coming back. You decide what incentive you’ll provide customers, how often, and how to keep track of the program. Customers will love the rewards, and will appreciate the commitment you show to your customer base.
Local online and print news publications are also a great way to get some exposure. Using display advertising, a type of online advertising that shows ads directly on local news sites and other sites on the web. If you have a logo to use in your ads that customers will recognize, this is also really helpful for branding and making sure that people in the community recognize your business! You can also run ads in local print newspapers, or have your business listed in the appropriate section.
Local advertising helps you to connect with local customers and develop a loyal customer base. For micro-businesses, this is an essential part of success. It also helps to strengthen our communities and increase ties between community members, which is invaluable.