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September 2016
 
 
 
Check Out Our Top Metrics for Smartphone News Alerts, Newsstand Ups and Downs, Snapchat Ad SalesGoogle Survey of Mobile Users, and More Here...
 
 
More Than Half of Smartphone Users Get News Alerts, but Few Get Them Often
  • Pew found 55% of U.S. smartphone users receive news alerts, but only 13% get them frequently.
  • Only about half of those users (47%) who get news notifications click through to the article or search for more information.
  • Those who follow the news closely are just slightly more likely to get alerts compared with users who don’t (58% vs. 52%, respectively). Those who follow news closely, however, click through to articles by a wider margin than those who don’t (53% vs. 42%).
Newsstand Declines Continue, but Bright Spots Remain 
  • North American newsstand units sold in the first half of 2016 decreased 10.8% compared with the same period last year, according to MagNet.
  • Units sold in the combined celebrity and women’s categories declined 14.3%. Meanwhile, home and garden fell 15.2% and health and fitness dropped 15.1%.
  • However, general interest magazines saw substantial increases in dollar sales (22.5%) and units sold (23.6%). The entertainment category was up as well, with a 2.3% increase in units sold and a 14.1% jump in dollar sales.
Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year
  • Researcher eMarketer projected Snapchat ad revenue will hit almost $1 billion next year, a jump from $366.69 million this year.
  • However, while Snapchat accounts for 31.6% of social media users in the U.S., it still generates only 2.3% of social ad dollars.
  • Snapchat Discover now brings in the largest share of the company’s advertising revenues (43%). But next year, revenue from Stories will overtake that of Discover, generating 37.8% of Snapchat’s ad revenue in the U.S.
What Google Learned from the Digital Diaries of 1,000 Mobile Users
  • 92% of those who used their phone to research a product or service made a purchase within a day, and 76% of users who searched for something in their local area visited a related business within a day.
  • 96% use their phone to meet their daily needs, while 73% use a laptop and only 33% use a tablet. Half use more than one device.
  • The majority cited convenience and close proximity as the reasons they’re likely to turn to their phone to address their needs.
  • Just 10% use print newspapers, magazines, or books to meet their daily needs, while 29% ask a person directly.
 
See the full list of recent Media Metrics
 
 
 
 
 
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