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Friday, May 20, 2016
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers Time Inc. CEO Joe Ripp's 2016 road map, announcements from Google's I/O developer conference, a new Snapchat algorithm, Twitter's plan to exclude photos and links in its character limit, and more.
 
 
 
Time Inc.’s growth strategy incorporates native advertising, e-commerce, video, and live events, CEO Joe Ripp told investors and journalists. He also touched on Yahoo rumors and potential acquisitions now that the prices of digital companies are coming down.

Google’s I/O conference announcements focused on virtual reality, artificial intelligence, mobile, and how the company intends to bring all of those pieces together.

A Snapchat algorithm much like Facebook's is in the works, meaning the messaging app will in effect become the curator of publishers' content, a report said.

Twitter’s character limit will soon exclude photos and links, according to reports. Though the platform has decided to stick to a short, concise format, the move aims to make it easier for users to include more media in their posts.
 
 
Infographic of the Week
 
 
 
 
This week's infographic pick highlights key elements of A/B testing, including steps involved in successful campaigns and pitfalls to watch out for.

Media Metrics: This month's roundup covers long-form storytelling on mobile, consumers willing to pay for ad-free browsing, the continuing growth of social media, brand awareness on social platforms, and more.

Adobe Experience Manager Mobile: Don't miss Monica Murphy's latest tip on AEM Mobile's partial match support for filtering content.
 
 
 
 
 
 
 
 
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