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Friday, November 13, 2015
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on Snapchat's growing reach and why publishers should be paying attention, the just released Tow Center Guide to Chat Apps, how Harvard Business Review brings value to subscribers while drawing in new readers, publishers using more original artwork and illustrations in their online stories, and more.
 
 
 
Snapchat is moving up the hotness scale, ramping up its media partnerships and recently reporting 6 billion video views daily, up from 2 billion just six months ago. A report looks at reasons for the messaging app's growing reach and why publishers need to pay attention.

Guide to Chat Apps, a hefty report just released by the Columbia School of Journalism Tow Center, examines the role messaging apps will play in the future of journalism. It offers interviews, case studies, and key observations, highlighting challenges and opportunities for publishers. 

Harvard Business Review is bringing value to subscribers with new features while drawing in new readers with how-to and evergreen content on its social channels.

Original artwork and illustrations are helping publishers get out of the stock image rut. They say such visual components enhance their storytelling and differentiate their content. 
 
 
Infographic of the Week
 
 
 
 
Our latest Media Metrics roundup covers the wearables developer market, print advertising, social media use over the past decade, Facebook News Feed ads, and more.

This month's Women in Media installment covers the role of the Washington Post's new products director, the 40-year career of NPR's "Fresh Air" host, the gender gap in editorial pay, and more.

TFP's Infographic Pick of the Week looks at why marketers are loving paid social media advertising and how they're targeting their content.

DPS 2015 TipArticle metadata is key in Adobe Digital Publishing Solution workflow. This week's tip lists article metadata fields with a brief description of each.
 
 
Featured TFP Product
 
 
 
 
 
 
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