August 2015
Check Out Our Top Metrics for Mobile-Friendly Sites, Magazine Circulation, Ad-Blocking Tech, Digital vs. Broadcast Media, and More
Non-Mobile-Friendly Sites Disappearing From Top Google Results
  • Since Google launched its mobile-friendly algorithm, the top search result for examined keywords was mobile-friendly 83% of the time, according to a recent study.
  • The top three results were mobile-friendly 81% of the time.
  • The research found 77% of results on page one of the Google mobile SERP were mobile-friendly.
Magazine Circulation Takes a New Hit
  • For the six-month period ended June 30, newsstand sales fell 11.4%, which follows a decline of 14.2% in the last half of 2014, the Alliance for Audited Media found.
  • Although showing a slower decline, subscriptions were down as well, by 1.5%.
  • Total circulation dropped 2.2% during the six-month period.
Study of Ad-Blocking Software Suggests Wide Use
  • Ad-blocking software will result in a loss of nearly $22 billion in advertising revenue this year, a 41% increase over the previous 12 months, a new report projects.
  • Some 200 million people worldwide now use ad-blocking technology, with 45 million users in the U.S. and 77 million in European countries.
  • The research found ad-blocking software is most often used on gaming, social networking, and other technology-related sites.
Report: Digital Media Siphons $1 Billion From TV
  • In the 2014-15 broadcast season, the national television market, mostly the Big Four networks, lost more than $1 billion to digital media, according to the Standard Media Index.
  • Cable gave up $140 million to digital, with overall spending in the segment down 1%. With local and syndicated TV added in, digital diverted a total of $1.5 billion from traditional TV.
  • Digital media spending also saw $1 billion in new business in the period, with a 16% increase overall, the report said.
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