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Friday, February 8, 2013
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This Week in Publishing


Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on the FTC's recommended privacy guidelines for app developers, The New Republic's redesign, The Atlantic's new sponsored-content policies, increasing app revenues by lowering prices, and more.

PUBLISHING INDUSTRY HIGHLIGHTS OF THE WEEK:

  • The FTC has released guidelines suggesting that app developers should implement “do not track” features in their apps in addition to implementing other privacy safeguards. Though the guidelines are not binding, the consequence for those companies that don’t comply could be unwanted FTC scrutiny for potential privacy violations.
     
  • In response to the recent brouhaha over a Scientology ad that ran on The Atlantic’s website, the magazine has released new native advertising guidelines that call for clearer labels for sponsored content, more judicious monitoring of reader comments, and a two-stage review process to ensure ad content aligns with publication's brand.
     
  • A Distimo study found that when app prices were reduced by $1 to $3 for a week, iPhone revenues grew 159% and downloads increased by 1665%, and iPad revenues grew 71% and downloads 871%. “Revenue from one-off fees and in-app purchases are both contributors to this increase in revenue in the long run,” Distimo noted.
     
  • Amazon has been granted what GeekWire described as a "broad" patent to establish a marketplace for users to sell, trade, and loan out "used" digital content, such audio files, ebooks, movies, and apps. The patent could stir up legal questions over copyright issues and whether Amazon would use it to block other, similar digital resale services.
     
  • Media Briefing examined the debate over whether e-commerce is an essential new revenue stream for magazine brands or a waste of their time. It offered the divergent perspectives of two publishers: Bauer Media, which is pursuing the strategy, and Dennis Publishing, which feared e-commerce efforts could impact advertising revenue.

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WISHING YOU PUBLISHING SUCCESS!

Margot Knorr Mancini

Margot Knorr Mancini
Founder & CEO, Technology for Publishing


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