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Friday, January 29, 2016
 
 
 
Welcome! This week our roundup of interesting and noteworthy industry stories covers the lineup at MPA's AMMC event, the end of the road for Meredith's merger deal with Media General, publishers struggling to make sense of platform metrics, a new Economist offering on messaging app Line, and more.
 
 
 
First Lady Michelle Obama will appear at the American Magazine Media Conference in New York next week (Feb. 1-2), along with a long list of publishing A-listers and media influencers. TFP CEO Margot Knorr Mancini will be there—stay tuned for photos and live updates!

Meredith's merger deal with Media General has been officially nixed with the announcement that Nexstar is buying the latter in a $4.6 billion cash and stock deal. For its trouble, Meredith will receive a $60 million break-up fee.

A jumble of metrics is making it tough for publishers to make sense of audience measurement across channels. Platforms differ on frequency of reporting and definition of exposure, and there's no standard third-party measurement tool out there.

The Economist is betting on messaging apps, announcing a plan to start publishing charts and other visual content on Japan-based Line, a service it says is complementary to its Facebook and Twitter audiences.
 
 
Infographic of the Week
 
 
 
 
Our latest infographic pick delves into the science behind why we respond more readily to compelling storytelling over other methods of presenting information. 

Digital Publishing Solution Tip: Monica Murphy's latest tip shows you how to simply drag and drop asset files. 

Adobe Update: We highlight all the new features, enhancements, and bug fixes in Adobe's just released Digital Publishing Solution v2016.1.
 
 
Featured TFP Product
 
 
 
 
 
 
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