Friday, August 7, 2015
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers tactics publishers are using to hold on to mobile users, The Wall Street Journal's What's News app, why ad blocking tech isn't such a big deal, a new vjoon release, TFP's sponsorship of the upcoming Idealliance Going Mobile event, and more.
Truncated articles are among the tactics publishers are employing to get mobile users to stick around. A number of media outlets are integrating "read full story" buttons into articles in the hopes readers will click on them and spend more time on their sites.

The What's News app, based on Wall Street Journal's popular front-page news brief column, is the perfect concept for mobile, the publisher says. Due later this summer, the app will deliver to subscribers an editor-curated digest of 10 articles that will be refreshed throughout the workday. 

Ad blocking technology coming with iOS 9 is nothing to worry about, according to one columnist. If anything, it will make advertisers and publishers find better ways to reach mobile readers—and that's not a bad thing.

vjoon released Version 6.10 R1 of its vjoon K4 cross-media publishing platform, announcing that it's fully integrated with the just launched Adobe Digital Publishing Solution.
Infographic of the Week
TFP is sponsoring the Idealliance Tech & Trends "Going Mobile" industry briefing slated for Sept. 10 in New York. The event will focus on technologies and strategies publishers can use to successfully develop and deploy digital content products for mobile. We hope to see you there!

When are the best times for Facebook posts? Our Infographic Pick of the Week highlights when your content is likely to get the most reaction.

Adobe Digital Publishing Solution (DPS)Ready to build some apps? Our Adobe DPS infographic is a handy guide that highlights the things you need to know to get started.

This week's InDesign CC Tip looks at how to use a new feature that lets you place images directly into the cells of tables.
Featured TFP Product
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