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Friday, July 10, 2015
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on how Upworthy is using data to shape its original content, claims of piracy overshadowing Facebook's video push, Internet of Things content strategy, Hearst's new hire to fuel viral news, and more. 
 
 
 
Upworthy is using data to shape a shift away from clickbait and curation toward original content that engages readers at a deeper level. A new metric called "attention minutes" and a mix of other information offer a more "three-dimensional" view of readers' behavior.

Video piracy is a problem for Facebook, according to reports. If left unchecked, so-called freebooting, a practice said to be rampant on the social platform, could "squeeze out" sites like YouTube.

Content strategy will need to evolve to meet the demands of the Internet of Things, including consumer touchpoints from home appliances to personal items like watches.The goal is to deliver the right content in the right context.

Hearst's viral news coverage is ramping up with a new hire for the 24-hour news desk it launched last year to increase traffic across its18 magazine sites.
 
 
 
Infographic of the Week
 
 
 
 
Women in Media: The latest installment of our Women in Media roundup covers Elle's "Women Who Rule Silicon Valley" issue, how Rebecca Wesson Darwin grew Garden & Gun through hard times, Vox.com VP Melissa Bell on merging tech and editorial, and more.

TFP's Media Metrics roundup includes reports on brand engagement rates, the tablet market, book and journal publishing, and more.

This week’s infographic pick highlights the evolution of social media, from early chat and blog tools to today's sophisticated platforms like Facebook and Twitter.

Our latest InDesign CC Tip explains a great new feature called Paragraph Shading.
 
 
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