Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for Social Media, Online and Ebook Reading Habits, and More

Welcome to the first edition of Technology for Publishing's Media Metrics monthly newsletter. Perhaps you've missed it, but we've been capturing industry-specific metrics in our blog for a while now. So starting this month, we'll share our top picks of the best metrics in newsletter form. We hope this will help you keep your fingers on the pulse of what's new, and continue to give you plenty more to read and refer to in our monthly blog post.
Study: Social Media Isn’t Replacing Traditional News Outlets at All
Readers don’t seem to care about what organization they’re getting their news from, or what device format they’re reading on; what matters, really, is the news itself.

• While 4 in 10 Americans said they got their news from social media sites like Twitter and Facebook, more than 80% said they also go directly to news organization websites for updates, too.
What You Think You Know About the Web Is Wrong
• Chartbeat looked at deep user behavior across 2 billion visits across the web over the course of a month and found that most people who click don’t read.

• In fact, a stunning 55% spent fewer than 15 seconds actively on a page. One in every three visitors spends less than 15 seconds reading articles they land on.
Ebook Sales Slow, Strategies Shift
• A recent study found that nearly 70% of consumers feel it is unlikely that they will abandon print books by 2016, as they have an emotional and visceral/sensory attachment to print books.

• Additionally, 60% of downloaded ebooks are never read in the U.S., despite their perceived popularity.
Find more metrics details at www.tech4pub.com
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